PwC’s F1 deal signals a broader shift in sport

Formula 1 has entered a new kind of race—one powered not by aerodynamics or engine specs, but by consultancy.  Announced ahead of the 2025 Miami Grand Prix on April 29, F1 has named PwC as its official consulting partner in a new multi-year agreement.  According to the official press release, the collaboration is designed to … Continue reading PwC’s F1 deal signals a broader shift in sport