With the sports hospitality market projected to reach £23.5 billion by 2030, rights holders are investing in more tailored matchday experiences. At the 2024 Copa América final, BEYOND Hospitality partnered with restaurant brand Sexy Fish to deliver an experience which included themed décor, a DJ, bespoke cocktails and a high-end menu. It was part of … Continue reading How football hospitality is being redesigned for high-end fans