Why the Bundesliga handed the mic to YouTube creators

When the Bundesliga awarded a split of 20 live games to Mark Goldbridge’s That’s Football and Gary Neville’s The Overlap YouTube channels, it raised a lot of eyebrows across the UK. UK football is traditionally the domain of TV broadcasts, evident when the Premier League removed Amazon Prime Video as its streaming partner, opting to … Continue reading Why the Bundesliga handed the mic to YouTube creators