Once defined purely by pay-per-view numbers, Conor McGregor’s commercial pull is now being tested in a different arena, as his brand underpins a business model designed to extend beyond the cage. Mixed Martial Arts Group, trading as MMA.Inc, has secured a $3m private placement led by American Ventures LLC, a US investment vehicle linked to … Continue reading Trump-linked vehicle leads $3m investment in Conor McGregor-backed MMA.Inc