Since becoming the headline sponsor of the PDC World Darts Championship, Paddy Power has leveraged the star power of Luke Littler, as well as building unique activations to help support the sports growing popularity.  Paddy Power has once again donated more than $1.35m (£1m) to Prostate Cancer UK following Luke Littler’s second consecutive World Darts … Continue reading Why Paddy Power’s darts sponsorship exemplifies sports and fan activations