As betting restrictions tighten across Latin America, Sofascore’s Ricardo Peixoto argues the shift is filtering out noise and forcing brands to add real value Brazilian football’s commercial landscape is undergoing its most significant transformation in decades. In 2024, the combined valuation of the country’s top 30 clubs reached US$7.4 billion – a 24% year-on-year increase. … Continue reading Brazil’s sponsorship evolution: Why regulation is raising the bar, not lowering it