The thriving marketability of Manny Pacquaio

At 40 years old, Manny Pacquaio became the oldest ever fighter to capture the welterweight title when he defeated Keith Thurman last month. The...

Sporting inactivity irrelevant as McGregor retains social media status

Conor McGregor is the only athlete that isn't from football to be ranked amongst the top seven sports stars in terms of social media...

Dillian Whyte: Why the integrity of British boxing could be at...

British heavyweight contender Dillian Whyte is facing a battle to retain his position in the division, following reports that the Brixton fighter failed a...

“The best work with the best” – CEO Portnov on Tyson...

Iconic brand ambassadors have played a key role in the marketing campaigns of sports betting brand, Parimatch. The operator’s CEO, Sergey Portnov spoke to InsiderSport...

Boxing legend Pacquiao partners with Ganapati

Ahead of his wold title tilt with Keith Thurman tonight, boxing legend Manny Pacquiao has partnered with International iGaming company, Ganapati. As part of the partnership,...

Former champ Tyson teams with Parimatch

Former world heavyweight boxing champion, Iron Mike Tyson has been confirmed as a new global ambassador of Parimatch.  Tyson joins UFC icon Conor McGregor, Alexey...

IOC gives green light to boxing programme for Tokyo 2020

In the last 24 hours, the International Olympic Committee (IOC) has given the green light for boxing to remain a part of the upcoming...

AJ defeat attracts 13 million unauthorised viewers

It has been estimated that over 13 million people around the world have tuned into unauthorised outlets to watch the fight between Anthony Joshua...

Engagement set to be elevated as UK sports prepares for super...

Racing is set to reign supreme in terms of betting engagement, as fans prepare for a bumper weekend. One of the most iconic fixtures...

JBD Sports: Celebrities and sponsorship remain key in sports promotion

JBD Sports has been promoting and organising televised sporting events for over 20 years now. The firm has overseen events hosted at such treasured...