Anthony Joshua’s Polymarket plug adds twist to Jake Paul fight
Heavyweight boxer Anthony Joshua appears to have agreed a partnership with Polymarket, which his upcoming opponent Jake Paul also has ties to. Anthony Joshua’s (AJ)...
Spurs training kit and UK racing rights repurposed to spotlight Safer...
Premier League and racing inventory used for responsible gambling messages as scrutiny on betting sponsorship intensifiesPremier League training kit, pitchside LED boards and UK...
Amazon Ads expands access to sports streaming ad inventory
Advertisers will be able to buy streaming ads programmatically across Premier Sports’ app.Amazon Ads is giving advertisers access to Premier Sports’ streaming ad inventory...
How the NHL skated into prediction markets – and a grey...
A rink-side scene setter for a story about trademarks, trading, and a still-moving legal frontierOn a chilly weeknight, rink boards hum with Digitally Enhanced...
Rugby, cricket, tennis ‘low risk’ under new gambling ad rules
Despite recent efforts to engage younger audiences, rugby, cricket and tennis are classified as low-risk sports for advertisementing gambling to under-18s.The UK Advertising Standards...
The money game in women’s rugby
As the Women’s Rugby World Cup 2025 reaches its climax at a sold-out Twickenham, the tournament has showcased not just record-breaking crowds but a...
No more front and centre for football’s betting sponsorships
With the 2025/26 Premier League season looming, Nottingham Forest has become one of the final clubs to sign a front-of-shirt gambling sponsor before such...
Indian sports revenue could shift amid Google and Meta probe
As Google and Meta face scrutiny over online betting ads, India’s crackdown could disrupt how sports platforms grow, advertise and engage fans.Last month, India’s...
What women’s sport is teaching us about smarter sponsorship
New data from the Women’s Sport Trust highlights a shift in sponsorship effectiveness, with challenger brands delivering stronger results through relevance, authenticity and emotional...
Small market, big numbers: NBA Ads break the mould
Despite an unflashy Finals lineup, advertisers saw strong returns from the NBA Playoffs, as new data signals a shift in how sports viewership drives...