Rugby, cricket, tennis ‘low risk’ under new gambling ad rules
Despite recent efforts to engage younger audiences, rugby, cricket and tennis are classified as low-risk sports for advertisementing gambling to under-18s.The UK Advertising Standards...
The money game in women’s rugby
As the Women’s Rugby World Cup 2025 reaches its climax at a sold-out Twickenham, the tournament has showcased not just record-breaking crowds but a...
No more front and centre for football’s betting sponsorships
With the 2025/26 Premier League season looming, Nottingham Forest has become one of the final clubs to sign a front-of-shirt gambling sponsor before such...
Indian sports revenue could shift amid Google and Meta probe
As Google and Meta face scrutiny over online betting ads, India’s crackdown could disrupt how sports platforms grow, advertise and engage fans.Last month, India’s...
What women’s sport is teaching us about smarter sponsorship
New data from the Women’s Sport Trust highlights a shift in sponsorship effectiveness, with challenger brands delivering stronger results through relevance, authenticity and emotional...
Small market, big numbers: NBA Ads break the mould
Despite an unflashy Finals lineup, advertisers saw strong returns from the NBA Playoffs, as new data signals a shift in how sports viewership drives...
F1 crypto links continue to grow as Aston Martin signs Coinbase...
Aston Martin has penned a sponsorship deal with American cryptocurrency exchange Coinbase ahead of the 2025 Formula One season.The motorsports team and Coinbase have...
Labour vows to hear new evidence on Gambling advertising
The government is actively reviewing new policies and strategies to reduce gambling harms, including examining recent research on gambling advertising.Stephanie Peacock, the Secretary of...
Sky Bet and Neville flagged by ASA for gaming advertising
The UK Advertising Standard Authority (ASA) has taken actions against Sky Bet relating to promotional gambling-related content that could have a ‘strong appeal to...
Tough advertising climate sees Viaplay CEO stand down
A challenging economic period has led to the departure of Viaplay group Chief Executive and President Anders Jensen.According to reports, the economic climate has...