Benfica looks to enhanced data with Firstbeat Sports
Portugal's reigning champions S.L. Benfica has partnered with Firstbeat Sports, as the club seeks to utilise advanced analytics to enhance player performances during the upcoming season.
As the club...
Superliga Argentina unites with Genius Sports for integrity and data strategy
Argentina's premier football competition, Superliga Argentina has united with Genius Sports to launch its comprehensive integrity and official data strategy.
Through a intensive review of its...
Leicester Tigers to benefit from elevated data with Catapult
UK rugby club Leicester Tigers has united with Catapult to track and improve team performance.
Winners of a record 10 English Premiership titles, Leicester will...
The NFL elevates Sportradar partnership
The National Football League (NFL) has expanded its partnership with Sportradar for the distribution of official league data and content to more fans around the...
Serie A unveils Genius Sports as betting services data lead
Genius Sports Group has been awarded the official rights to collect and distribute Serie A betting data through its Betgenius subsidiary.
The deal, which comes in time for the commencing...
Crystal Palace looks to boost digital engagement with MyPeople
Crystal Palace F.C. has partnered with MyPeople to utilise analytics and gain exposure through the club's digital channels.
The multi-year partnership will see the MyPeople Group become...
The DFL elevates fight against corruption with Sportradar
The DFL Deutsche Fußball Liga has strengthened its stance on integrity, with the extension of its engagement with Sportradar Integrity Services to protect against...
The Transfer Window: Betgenius, FC Barcelona and Perform Group
Each week, InsiderSport is detailing the signings and departures from the business of sport. This edition looks at expansion for Betgenius, as well as...
Infront confirms stake in engagement specialists Minute.ly.
Infront has confirmed the acquisition of a stake AI-driven video enhancement company, Minute.ly.
The collaboration, which was completed after an $8m financing round with investors including Ansonia Holdings,...
MLB heightens live engagement with DraftKings
DraftKings has strengthened its partnership with Major League Baseball (MLB), announcing a multi-year agreement to become an authorised gaming operator of the league.
The expanded...