Football’s Festive Featurettes: A Celtic Christmas carol
The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...
Real Madrid reaps rewards of player performance in Therabody agreement
Real Madrid has unveiled a new deal with tech wellness company Therabody, which will see the US brand become the official tech wellness partner...
NHL’s Nashville Predators lands fantasy sports deal with DraftKings
National Hockey League (NHL) franchise Nashville Predators has chosen DraftKings as its official daily fantasy sports provider and official sports betting operator in a...
Nitro Circus and Street Skateboarding League take festive slot on ESPN
Thrill One Sports and Entertainment,an action sports content company, has confirmed that two of its new events will be shown on cable sports channel...
FSB releases record-breaking 2020/21 NFL figures
Sports betting and iGaming supplier, FSB, has released record-breaking figures from the National Football League (NFL) for this season so far.
FSB’s online and mobile...
Burger King becomes ‘Burger Queen’ in unique Stevenage FC women partnership
Fast food chain Burger King has partially rebranded as ‘Burger Queen’ in support for the Stevenage FC women’s team.
Last year, the American company signed...
In-game betting will drive deeper engagement with US sports fans, says...
In-game betting makes up a large part of the experience of watching and enjoying sports for fans, particularly in the current climate, and the...
UEFA to ‘spark a revolution’ with first women’s football podcast
UEFA has unveiled its first ever pan-European women’s football podcast, hosted by a handful of professional female footballers as part of the governing body’s...
Breakdancing set to take to the floor at Paris 2024 Olympics
Breakdancing has been added to the roster of Olympic sports, after the International Olympic Committee (IOC) approved the addition of the sport to the...
La Liga boosts supporter engagement with FanCam technology
La Liga has installed new FanCam technology at top flight games to improve upon the fan experience for Spanish football enthusiasts.
Cameras are positioned at...