The San Francisco Giants strengthens fan engagement with 10-year Fanatics deal

The San Francisco Giants has united with Fanatics, in a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store...

Andy Elliott, Sport Acuity: The exponential growth of data

Ahead of this week’s Betting on Football, we spoke to Andy Elliott, Founder and co-Director of specialist agency Sport Acuity, to give us the...

SkillCorner – Morgan Jacquin – Using AI technology to engage with...

The desires of sports fans are consistently changing, and so it has become more important than ever for technology to evolve in order to...

BHA partners with Cheltenham to debut jump racing technology

This week's Cheltenham Festival has seen the British Horseracing Authority (BHA), collaborate with Racetech to launch its new official Jump race timing technology. The new technology elevates the...

Martyn Hannah, ghostfoundry: How content can unlock world-wide success for sports...

Martyn Hannah, Director of content marketing agency, ghostfoundry, says sports clubs must become content factories in their quest for global brand domination. Sports clubs are...

William Hill and Matchroom Boxing: “The key word is partnership, this...

In recent years, as British boxing has experienced immense growth, it’s produced some of the country’s most adored sports stars and iconic moments. Throughout...

IMG ARENA: Accelerating the evolution of golf with enhanced data

Utilising data and digital innovations, IMG ARENA is seeking to accelerate the evolution of golf coverage and heighten audience engagement for the sport. IMG ARENA's...

Sportego: Utilising data to maximise a football club’s engagement

As clubs seek to elevate engagement and improve the matchday experience for fans, the importance of utilising data becomes increasingly important. Following a new...

Doncaster Rovers deepens fan engagement with Sportego

Doncaster Rovers are seeking to enhance fan engagement, partnering with data-driven sports analytics agency, Sportego.  The partnership will help the club deepen its relationship with their...

New York City FC unites with Degree Deodorant for annual 24-Hour...

New York City FC and Rockefeller Center will once again unite to host the second annual 24-Hour Game, which will be presented by Degree...