Campaign in focus – The Goat Agency: The legacy of the...

The 'campaign in focus' series documents a sporting campaign of The Goat Agency, identifying the challenges of reaching that sport’s demographic, as well as...

Oddschecker: Star power sees increased engagement in Women’s US Open

With the tournament kicking off this week, the 2019 US Open has enjoyed increased engagement amongst sports bettors, according to Oddschecker. The firm revealed that...

AC Milan deepens engagement with new app launch

AC Milan is aiming to elevate engagement with the launch of its new mobile application. The app, which will exclusively launch on the iOS platform, is available...

theScore strikes New Jersey sports betting approval

Media and sports betting firm theScore, is looking to extend its footprint into the New Jersey sports betting space after initial approval by the state’s Division of Gaming...

Dallas Mavericks set to accept cryptocurrency as payment

National Basketball Association (NBA) franchise, the Dallas Mavericks, has become the second NBA side to accept bitcoin as a form of payment. As a result, fans...

Watford FC unites with ADI to elevate matchday experience

English Premier League side, Watford FC has transformed its matchday experience, with the installation of two new 'superwide' LED screens. The 80sq.m screens, positioned at...

WATCH – The Goat Agency: Unearthing the power of social...

Introducing a monthly series with The Goat Agency, which will profile a host of sporting campaigns that the firm has undertaken, InsiderSport sat down...

The Transfer Window: DAZN, Sky Sports and Leicester City FC

Each week, InsiderSport is detailing some of the signings and departures from the business of sport. This edition takes a look at Sky's major...

WSC Sports seeks geographic expansion with latest round of funding

AI powered content platform, WSC Sports is looking to expand its geographic growth with the confirmed raising of $23 million in Series C funding, bringing...

The broadcasting landscape for the season ahead

On Friday night, we welcome live English Premier League (PL) action back onto our screens - in sitting rooms, kitchens, bedrooms and pubs all...