Beşiktaş unites with Wirecard to kick-off new mobile wallet

Beşiktaş JK has launched its latest version of the club’s mobile app, which includes a new integrated mobile wallet, powered by digital financial technology...

MLS unites with Twitch for broadcasting expansion

Major League Soccer (MLS) has unveiled a one-year broadcasting partnership with Twitch. The partnership, which commences next month, will see the MLS start streaming the second season of...

Six Nations fan engagement soars as England tipped for Grand-slam win

Fan engagement for the Six Nations has soared after UK punters placed 26 per cent more bets on the tournament in comparison to this...

Yahoo Sports partners with New York Mets for deeper mobile engagement

The New York Mets are seeking to deepen mobile social engagement, unveiling Queens Baseball Club, a new and unprecedented membership platform for Mets’ fans...

Formula 1 unites with Netflix to provide intimate access to fans

Formula 1 has united with Netflix to unveil details for the much anticipated docuseries, Formula 1: Drive to Survive, which will launch on the...

NHL makes ‘power play’ with extension of Snapchat deal

The NHL has agreed a new multi-year partnership with Snapchat to add more ice hockey content to the mobile app. The league’s Snapchat channel will...

Taking a club’s fan base to the next level with esports

Esports has been on the rise now for quite a few years. We all know this. Yet, there’s something different to consider when major...

NBA Digital embarks upon social growth with Facebook Watch

NBA Digital, jointly-managed by the NBA and Turner Sports, has confirmed its social expansion with the NBA, WNBA, NBA G League and NBA 2K...

Dean Akinjobi, CEO Football Media: The crucial steps to maximising partnerships

Brands are consistently striving to reach the widest audience through partnerships with football clubs, the best strategy for achieving this however, is not always...

Mobile growth continues for Manchester United

Manchester United has benefited from exponential mobile growth, as the club reported positive financial figures for the 2019 fiscal second quarter ended 31 December...