SoFi and Jayson Tatum partner for $1m financial literacy initiative

US bank SoFi has announced a partnership with the Boston Celtics’ Jayson Tatum to offer and promote financial literacy by donating $1m.  The SoFi Generational...

Super Bowl LVIII draws in 123.4m becoming most-watched US event ever

Last Sunday’s Super Bowl LVIII became the most-watched televised event in US history as 123.4 million viewers tuned in to watch the Kansas City...

PepsiCo’s SPL deal showcases commercial growth of Saudi football

The Saudi Pro League (SPL) is keeping the pace of its commercial strategy in line with its growth ambitions, signing a major deal with...

Van Dijk and Jill Scott join Heineken’s “Cheers To The Real...

Liverpool FC Captain Virgil van Dijk and former England Lioness Jill Scott MBE have joined Heineken as the company’s global ambassadors for its latest...

Checkd Dev launches “one-stop-shop” Boxing News app

Checkd Dev has launched an app for the Boxing News media outlet after signing a long-term commercial partnership with iD Sports Media. The mobile app,...

PFL lands shot in LatAm media with Torneos renewal

The Professional Fighters League (PFL) has secured its continued media visibility in Latin America via a renewal of its partnership with Argentine sports media...

PSG Chairman confirms club’s wish to leave Parc des Princes

Nasser Al-Khelaifi has announced PSG’s intentions to leave the Parc des Princes after a lengthy dispute with the Paris City Council over the acquisition...

Manchester United plans to explore AR via player cameras

Manchester United owners, the Glazer family, have reportedly expressed interest in making money through Augmented Reality (AR).The English Premier League (EPL) club has reportedly...

Team GB and ParalympicsGB prepare for Paris 2024 with TikTok

TikTok has kept up momentum with its sports marketing strategy by becoming an official partner of Team GB and ParalympicsGB ahead of this year’s...

Betano builds up global sports profile with CONMEBOL deal

Betano, a sports betting brand operated by Greek igaming company Kaizen Gaming, has partnered with CONMEBOL, the South American football confederation. The partnership will run...