David Tinnion, London Youth Rowing: The benefits of CSR partnerships in...

The involvement of private firms in grassroots sports initiatives is nothing new, with popular fields such as football and rugby no stranger to this,...

SeatGeek to provide ‘easy ticket solution’ for Panthers fans

SeatGeek has linked with Florida Panthers in a deal that will see the technology platform assume ticketing for all events and concerts at FLA...

Sky Bet gives ‘unrivalled access’ to EFL play-offs in #StepUp campaign

As a partner of the English Football League (EFL), Sky Bet has introduced its #StepUp campaign which will focus on the current play-offs. The Flutter...

Hilton maintains golf presence with DP World Tour partnership

The European Tour has partnered with Hilton as the global hospitality company becomes an official partner of the DP World Tour and official hotel...

Socios.com forms 26 MLS deals as official league partner

Major League Soccer (MLS) has created a multi-year partnership with Socios.com as the fan engagement and rewards company becomes an official partner of the...

Lega Pro, Eleven and DaChain form ‘biggest NFT drop in Italian...

Lega Pro and DaChain have partnered with Eleven Italy to launch a collection of Non Fungible Tokens (NFTs) to celebrate the 2021/22 Serie C...

Celtic latest to launch digital cards via Sorare

Sorare has gained another major football club, as current Scottish Premier League leaders Celtic FC become the latest team to release digital player cards...

NFL fans ‘step into the shoes of a quarterback’ with StatusPRO...

The National Football League (NFL) is getting its own NFLPA-licensed virtual reality (VR) simulation title in a partnership with sports technology and gaming company,...

Dillian Whyte partners with Lucky Block ahead of title clash

Heavyweight boxer Dillian Whyte has been announced as the latest brand ambassador of crypto sports games platform Lucky Block, ahead of this weekend’s WBC...

Rockies’ Blackmon joins Maximbet in first for sports betting industry

Colorado Rockies outfielder Charlie Blackmon has been signed by MaximBet in sports betting’s first-ever partnership with an active pro baseball player. The partnership states that...