Stake.com and Lucky Block ink MMA deals in latest sports marketing...

Engagement between cryptocurrency betting and MMA continued to grow this week as two of the sector’s most high-profile operators, Stake.com and Lucky Block, inked...

FC Porto & Betano to launch inclusive activations across Dragão stadium

FC Porto and its betting operator partner Betano are joining forces to make the Dragão stadium more inclusive for fans.  Last Saturday, the Portuguese club...

Verizon renews NHL deal in latest sports business boost

The high-profile deal between Verizon and the NHL has been renewed, with the firm continuing as official 5G partner and an official technology partner...

NBPA revolutionises fan experience with metaverse launch 

The National Basketball Players Association (NBPA) has announced the launch of a metaverse experience in partnership with MeetKai. The NBPA metaverse experience debuted on 15...

SBC Summit Rio to Host an Exclusive Meet-up for Sports Teams

SBC is set to host an exclusive gathering tailored for commercially driven sports team representatives attending SBC Summit Rio, taking place at the Windsor...

ESPN cements status as college sports home with reported CFP deal

ESPN has renewed its lucrative contract with the College Football Playoff (CFP) worth an estimated $7.8bn in total, according to sources cited by the...

Entain’s Ladbrokes Aus partners with UFC in regional deal

Entain has signed a two-year contract renewal with the UFC in Australia and New Zealand, swapping its Neds brand with Ladbrokes Australia as the...

England’s Netball Super League lands BBC and Sky coverage

England Netball has secured a major boost to visibility via agreements with two of the UK's biggest sports media outlets, Sky Sports and BBC...

Unibet launches ‘Follow Your Heart’ with Tour de Tietema

Unibet has launched a campaign with the Dutch cycling team to raise awareness about heart health issues within the cycling community. Kindred Group plc’s flagship...

SoFi and Jayson Tatum partner for $1m financial literacy initiative

US bank SoFi has announced a partnership with the Boston Celtics’ Jayson Tatum to offer and promote financial literacy by donating $1m.  The SoFi Generational...