Heineken extends F1 partnership due to ‘phenomenal growth’

Heineken has attributed the ‘phenomenal growth’ of Formula One’s global audience as a key factor in renewing its global sponsorship deal extension.  Having been an...

Emerson and Richarlison enter food charity match sponsored by Brazil’s Playing.io

Brazilian igaming blockchain website Playing.io has managed to raise five tons of food for people in need after organising a charity football match with...

LaLiga launches Digital Virgo collaboration for more ‘accessible’ football

Spanish top-tier football league LaLiga has signed a new contract with Digital Virgo to launch the competition’s latest fan engagement platform - LaLiga Xtra.  According...

Genius Sports secures data and streaming rights for the European League...

American football competition, the European League of Football (ELF), has given exclusive data and streaming rights to Genius Sports Limited.  This will allow Genius to...

Report: NBA sponsorship revenue skyrockets to $1.4bn

As the National Basketball Association’s (NBA) brand continues to grow exponentially worldwide, so too does its sponsorship revenue.  A recent report by Sponsor United revealed...

Nine secures Paris 2024 Paralympics media rights for Australia 

Australian broadcaster Nine has secured the airing rights for the Paris 2024 Paralympic Games.  The deal is part of Nine’s 10-year commercial contract with the...

Report: DAZN YouTube helped increase Women’s Champions League viewers by 80%

A recent report from Crux Sports revealed that DAZN’s coverage of the UEFA Women’s Champions League on its YouTube page has grown fan engagement...

Genius Sports provides data boost for football in Canada

The Canadian Football League (CFL) will maximise its output through a new data collection system this season to help enhance the experience for fans, players and...

Premier Greyhound Racing looks to elevate engagement with new media schedule

Premier Greyhound Racing (PGR) has confirmed the upcoming schedule of fixtures to be offered to its digital, retail and international subscribers, as the firm looks...

How OKX’s metaverse with MCFC is ‘transcending fans into the future’

Chief Marketing Officer (CMO) of cryptocurrency exchange OKX, Haider Rafique, spoke to Insider Sport on how the company’s multi-year deal with Premier League champions...