LA Rams introduce industry-first virtual venue with 6Connex

The Los Angeles Rams have launched a year-round virtual venue, built by 6Connex, which becomes the first of its kind in the sports industry. The...

Life of ‘legendary’ Red Rum celebrated through Sean Corcoran art

The only racehorse to win three Grand Nationals, Red Rum, is being celebrated by bookmaker Coral with a portrait by Irish artist, Sean Corcoran. The...

USL impacts local communities in Hisense USA partnership

The United Soccer League (USL) has formed a multi-year partnership with Hisense USA, a television and appliance provider, making the company the official television...

BIG3 introduces ‘future of sports ownership’ for basketball fans

The BIG3 has revealed that it is introducing a decentralised team ownership which gives fans the opportunity to purchase a stake of the 12...

FIBA and Two Circles develop long-term fan relations with Courtside 1891

FIBA, the International Basketball Federation, and Two Circles have announced a long-term partnership that looks to develop the direct-to-consumer market for basketball content globally. In...

Liverpool FC launches its first ‘charitable’ NFT collection

Liverpool FC (LFC) is launching its first official NFT collection - the LFC Heroes Club - in a partnership with digital artwork company, Sotheby’s. The collection...

NBC and PointsBet expand Chicago Bulls BetCast to cover further three...

NBC Sports Chicago and PointsBet have revealed that they are to present a three-game series of alternate sports-betting presentations, entitled BetCast, covering Chicago Bulls...

Bulls-76ers match becomes first dual-market sports betting telecast for NBC

NBC Sports Chicago and NBC Sports Philadelphia have partnered with PointsBet to present BetCast - an alternate live game sports-betting experience - for the...

Two NRL clubs remove betting ads in ‘Reclaim the Game’ initiative

The Canterbury-Bankstown Bulldogs and South Sydney Rabbitohs have joined the New South Wales government’s ‘Reclaim the Game’ initiative, in a bid to distance themselves...

NHL reaches wider TikTok community in music and entertainment-focused deal

The National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) have formed a partnership with TikTok to deliver ‘original content and...