Complexity unites gamers and celebrities with new Stars platform

Esports company Complexity Gaming has launched Complexity Stars which looks to unite the communities of gaming, esports, professional athletes and celebrities.  The new platform has...

Middlesbrough and Sunderland fuel matchday activations with Vertu Motors

Middlesbrough FC and Sunderland AFC have signed an agreement with Gateshead-based Vertu Motors as the latter becomes both clubs’ official car retailer. For the 2021/22 season,...

Manchester City signs Sony to enhance digital operation

Sony has become the official virtual fan engagement partner of Manchester City FC in a boost for fan engagement through the use of modern...

Rio Open serves ‘engaging content’ with Betway sponsorship

The Rio Open has named Betway as an official sponsor for the 2022 and 2023 editions of the tournament. As the Super Group-owned brand becomes...

Amazon releases ‘never been seen’ action in FIM MotoGP series

Amazon has reached an agreement with Dorna Sports to produce a docuseries which follows the FIM MotoGP World Championship, premiering in 2022.  Produced by The...

Eleven Italy elevates its basketball offering with FIBA deal

The International Basketball Federation (FIBA) has entered into a collaboration with Eleven Italy, which will deliver live coverage of international events. Until 2025, the company...

Fan-led review brings ‘turning point’ for UK football clubs

The fan-led government review of football clubs, launched in April this year, has now agreed that measures must be put in place to protect...

Sevilla FC rolls over TLCBet fan engagement partnership

Sevilla FC has extended its deal with TLCBet - the official Asia betting partner of the La Liga club. The collaboration looks to improve on...

MLB catches on to Adobe fan engagement opportunities

Major League Baseball (MLB) has expanded its partnership with Adobe to further engage with fans of the sport through the provision of advanced technology. In...

NFL collaborates with Ticketmaster on NFT entry

The National Football League (NFL), in collaboration with Ticketmaster, has moved to strengthen its fan engagement operations by entering the burgeoning Non-Fungible Token (NFT)...