Palmeiras follows Europe’s lead and hits play on Roblox adventure
Brazil’s Palmeiras has become the first South American football club to enter the Roblox gaming universe.Through the launch of Palmeiras Bloxverse, the club aims...
Kelloggs brings City, EFL, Celtic & Rangers onboard for youth football...
Manchester City and Glasgow’s Celtic FC and Rangers FC are joining forces with Kellogg’s and Puma to deliver football camps to children across the...
Aston Villa partners with Legends to emphasise new revenue driver
Aston Villa is aiming to provide more fan experiences by partnering with Legends to create ‘best-in-class’ supporter packages. Legends, a global premium experiences company, has...
Stuart Simms: US sports consumers have ‘visible hunger’ for betting insights
The convergence between sports betting and sports media is nothing new, and in the US broadcasters have been more than keen to integrate wagering...
Borussia Dortmund goes ‘beyond colours’ with Pittsburgh Steelers partnership
Bundesliga club Borussia Dortmund have joined forces with NFL franchise the Pittsburgh Steelers to launch a partnership centred around fan engagement. Both sporting teams will...
UFC set to transform fan engagement with Meta’s AI technology
The UFC has announced a landmark partnership deal with Big Tech firm Meta to become the mixed martial arts promotion's first-ever fan technology partner.UFC...
Manchester United to feature in Premier League US preseason tour
Manchester United alongside three other Premier League teams will compete in a US preseason tour across a range of cities. The Premier League Summer Series...
TNT Sports partners with DAZN for Club World Cup broadcasts
TNT Sports has secured some domestic US coverage of this year’s FIFA Club World Cup via a deal with DAZN, the primary rightsholder.The Warner...
SBC Summit 2025: bigger, smarter and with more surprises
SBC Summit will make a powerful return to Lisbon this September, bringing together 30,000 industry professionals for its biggest edition yet.The 2025 edition will...
Chelsea and Disney+ enlist former pros for unique UEFA stream
Chelsea FC has collaborated with Disney+ to enhance one of its three streams for the club’s UEFA Conference League match against Denmark’s Copenhagen on...