NHL incorporates Caterpillar to create ‘compelling initiatives’

The NHL has named Caterpillar as its official heavy equipment and industrial power sponsor, with the partnership set to launch at the start of...

Tim Mangnall, Capital Block: The ‘tarnished’ relationship between sport and NFTs

Over the past few years, NFTs have flourished in the sports space, making the headlines as clubs took advantage of what was being described...

‘Huge Milestone’ for MetaRace as it runs first virtual NFT race

The world’s first NFT collectively-owned racehorse is set to run its first race at Windsor racecourse today. MetaRace is a play-to-earn, NFT-based horseracing Dapp and...

SL Benfica becomes first Portuguese club to launch Socios fan tokens

SL Benfica has partnered with blockchain-powered fan engagement platform Socios, becoming the first Portuguese club to launch a fan token.  Under the provisions of the...

Soccer Aid upgrades WOW Hydrate to official partner

Soccer Aid for UNICEF has announced that WOW Hydrate will be an official partner for the upcoming 2022 match.  Taking place on 12 June at...

Man City and Xylem continue water-based initiatives for communities

Manchester City FC has announced the renewal of its multi-year global partnership with water technology company, Xylem. In collaboration, the reigning Premier League champions will...

Real Betis partners OlyBet to drive regional engagement

Real Betis has formed a deal with online sports casino brand OlyBet, focused on driving media campaigns and coordinating regional fan engagement opportunities.  Fans of...

Airasia initiates fan activations following return to UFC

The UFC and airasia Super App have announced a partnership that will see the travel and lifestyle platform in Asia Pacific become an official...

ECB renews Sportradar live data and fan engagement partnership

The England and Wales Cricket Board (ECB) has extended its live data and fan engagement partnership with Sportradar’s InteractSport solution until 2024. The ECB has...

AFL brings fans ‘authentic connection’ to football with first Reddit avatars

The Australian Football League (AFL) and Reddit have revealed the first ever sports partnership for Reddit Avatars. Launching a limited series of AFL-themed Avatar gear...