Caesars prepares for Super Bowl LVIII with range of new betting...

Ahead of Super Bowl LVIII, Caesars Sportsbook has unveiled a suite of new betting propositions for NFL’s flagship game on 11 February in Las...

Sports giant Endeavor combines IMG Arena and OpenBet assets

Sports and entertainment giant Endeavor has integrated its sports data rights business IMG Arena under the banner of its sportsbook platform, OpenBet. By doing so,...

DraftKings adds LeBron James to sports partnership roster

DraftKings has given its sports marketing activity a major boost this week with the addition of one of the world’s most famous basketball players. The...

Thomas Carvalhaes, Vai de Bob: Brazil and LatAm lead the way...

A nationwide sports betting sector in Brazil has received government approval and is now set for launch. With countless bookmakers now chasing the Brazilian...

Fanatics drives international growth with three new appointments

Fanatics commerce has appointed Stephen Dowling as its new International President to focus on growth outside of North America.Over recent years, the designer, manufacturer...

NFL 2023 sponsorship revenue soars 15% to $2.35bn

As another NFL season draws to a close, with the Kansas City Chiefs taking on the San Francisco 49ers at Super Bowl LVIII, the...

FairPlay conducts first M&A under new identity just one week after...

FairPlay Sports Media (FairPlay/FPSM) has made an early move under its new brand identity, acquiring sports technology and data platform Quarter4 (Q4). Founded in 2019...

Stuart Simms: Tech-led strategy behind Oddschecker’s FairPlay transition

As announced this morning (25 January) FairPlay Sports Media (FairPlay/FPSM) has become the new identity of Oddschecker and its subsidiary brands, a rebrand needed...

San Francisco 49ers extend Levi Strauss deal ahead of Super Bowl...

Levi Strauss has secured a 10-year extension to its partnership with San Francisco 49ers which will see the clothing brand continue to hold stadium...

Irish Betting Bill continues to concern country’s horse racing sector

Irish racing stakeholders have raised concerns about the commercial implications of the country’s Betting Regulation Bill, and what this could mean for the sport. In...