Liverpool FC launches its first ‘charitable’ NFT collection
Liverpool FC (LFC) is launching its first official NFT collection - the LFC Heroes Club - in a partnership with digital artwork company, Sotheby’s.
The collection...
NBC and PointsBet expand Chicago Bulls BetCast to cover further three...
NBC Sports Chicago and PointsBet have revealed that they are to present a three-game series of alternate sports-betting presentations, entitled BetCast, covering Chicago Bulls...
Bulls-76ers match becomes first dual-market sports betting telecast for NBC
NBC Sports Chicago and NBC Sports Philadelphia have partnered with PointsBet to present BetCast - an alternate live game sports-betting experience - for the...
Two NRL clubs remove betting ads in ‘Reclaim the Game’ initiative
The Canterbury-Bankstown Bulldogs and South Sydney Rabbitohs have joined the New South Wales government’s ‘Reclaim the Game’ initiative, in a bid to distance themselves...
NHL reaches wider TikTok community in music and entertainment-focused deal
The National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) have formed a partnership with TikTok to deliver ‘original content and...
Microsite keeps Svenska Spel users ‘up to date’ with Winter Olympics
Swedish state-owned betting firm, Svenska Spel, has formed a partnership with Spotlight Sports Group to introduce a Swedish language interactive microsite for the upcoming...
Sergio Aguero releases VIP packages as Stake.com representative
Former Manchester City and Argentina striker, Sergio Aguero, has been revealed as cryptocurrency betting and gaming operator, Stake.com’s latest global representative.
In the multi-year collaboration,...
NHL powers modern consumer experiences with Extreme Networks Wi-Fi
The National Hockey League (NHL) has formed a partnership with Extreme Networks which names the company the official Wi-Fi analytics provider and a Wi-Fi...
Frost to ‘share her views’ via Betfair ambassador role
English jockey, Bryony Frost, has been named a brand ambassador of Betfair - a subsidiary of Flutter Entertainment.
Frost joins the group after winning the...
TikTok named as debut title partner for Women’s Six Nations
Six Nations Rugby has announced a partnership with TikTok which will see the social media platform become the Women's Six Nations’ first ever title...