MLB catches on to Adobe fan engagement opportunities
Major League Baseball (MLB) has expanded its partnership with Adobe to further engage with fans of the sport through the provision of advanced technology.
In...
NFL collaborates with Ticketmaster on NFT entry
The National Football League (NFL), in collaboration with Ticketmaster, has moved to strengthen its fan engagement operations by entering the burgeoning Non-Fungible Token (NFT)...
Premier League seals NBC Sports media rights renewal
The Premier League has come to an agreement with NBC Sports, renewing its $2.5 billion (£2 billion) media rights contract with the US sports...
Spurs boosts fan activations in Fun88 extension deal
Tottenham Hotspur FC has announced an extension to its agreement with Fun88 - the club’s official betting partner for Asia and Latin America.
The renewed...
BOSE: Women’s World Cup in Australia can engage a whole new...
The numbers behind women’s football are rising ‘exponentially’, as the last women's world cup broke all previous records.
Principal Consultant at 1710 Gaming, Tina Thakor-Rankin...
Wellington Phoenix joins A-League as Sky NZ boosts broadcast rights
The Wellington Phoenix has confirmed that the Australian Professional Leagues (APL) have named Sky New Zealand as the official broadcaster for the A-League Men’s and...
WTT builds on Tokyo 2020 success in MIGU broadcast deal
World Table Tennis (WTT) has expanded its broadcast footprint across China and Macao through a partnership with MIGU - the streaming subsidiary of China...
Matchroom partners with Bookies.com for Lopez vs Kambosos Jr
Matchroom Sport has designated Bookies.com as an official partner of its upcoming lightweight world title fight between Teofimo Lopez and George Kambosos Jr.
Bookies.com will...
FC Barcelona provides ‘a new interaction’ with Ownix
FC Barcelona has signed a new agreement with Ownix to make Barça Non-Fungible Tokens (NFTs), based on photos and videos featuring ‘iconic moments’ from...
NBA extends beIN partnership to MENA region
The National Basketball Association (NBA) has announced a multiyear extension of its existing broadcast and digital partnership with beIN Media Group that will see...