MLB expands multimedia capabilities with Audacy
Major League Baseball (MLB) has formed a partnership with Audacy, designating the multiplatform audio company the league’s official digital audio and podcast partner.
As part...
Sports Illustrated teams with 888 for sportsbook launch
The Authentic Brands Group (ABG), owner of the Sports Illustrated brand, has formed an exclusive partnership with online betting and gaming company 888.
Leveraging its...
Silverstone to operate at full capacity for British GP
More than 140,000 spectators could be in attendance for the British Grand Prix at Silverstone on 18 July after it was announced that the...
Sportradar launches new product to drive rights-holders revenue
Sportradar has announced the launch of emBET, an industry-first product that integrates live betting content into over-the-top (OTT) streaming in real-time, and elevating engagement...
1190 Sports and PP Sports bring Brasileirão Championship to China
Sports broadcasting agency 1190 Sports has inked a distribution deal with digital sports platform and Suning Sports Media-owned PP Sports, to bring the top-tier...
SC Corinthians joins Socios.com fan engagement platform
Campeonato Brasileiro Série A team SC Corinthians is set to launch a Fan Token on the direct-to-consumer Socios.com platform via a partnership with Chiliz.
As...
Entain elevates fan engagement with multi-sports club VR experience
Entain has created a ‘first of its kind’ virtual reality (VR) ‘sports club’ entertainment experience.
The VR experience will also enable customers to live stream...
German Football Association elevates Euro 2020 engagement with Sorare
The German Football Association (DFB) has announced a partnership with Sorare to create digital player cards of the current national squad to elevate engagement...
MLS unveils plans for new competition to develop ‘business side’ of...
Major League Soccer (MLS) has revealed plans to launch a new, lower-division league in 2022.
Made up of 20 MLS clubs, along with the potential...
Challenge Cup included in ERP as final prepares for 45,000 fans
The Betfred Challenge Cup final at Wembley Stadium on 17 July will be included as one of a small number of events participating in...