BBC Euro 2020 opener pulls in peak 6.9 million audience
A peak audience of almost seven million tuned in on the BBC to watch the opening match of the highly anticipated 2020 UEFA European...
KO Entertainment delivers ‘unparalleled’ fan engagement with Bally’s
KO Entertainment, a subsidiary of global boxing promotion company Golden Boy Promotions, has formed a strategic alliance with Bally’s Corporation to integrate gamification into...
Fanslide to ‘transform’ Euro 2020 with fantasy football
London-based technology start-up Fanslide has launched the world’s first live, in-play, fantasy football game ahead of the upcoming UEFA European Championships, which aims to...
Capturing the ‘raw emotion of sport’ through betting sponsorships
Alliances between sporting teams, leagues and organisations, and betting companies in the US are on the ‘cusp of something extraordinary’, according to industry leaders...
West Ham continues to ‘enhance matchday experience’ with Heineken
West Ham United FC has renewed its sponsorship agreement with beer manufacturer Heineken, continuing cooperation to ‘enhance the match day experience for supporters’.
The new...
Juventus brings ‘more action to fans’ around the globe via Skyworth...
Juventus FC has bolstered its presence in the football space in Asia via an agreement with Chinese television manufacturer Skyworth.
The agreement has seen Skyworth...
NBC unveils plans for 7,000 hours of Tokyo coverage
NBC has announced plans to broadcast over 7,000 hours of coverage of the Tokyo 2020 Olympic Games across its various platforms.
Of the 7,000 total...
PSL deepens fan engagement with TikTok link-up
The Pakistan Super League (PSL) has struck a deal with social media video platform TikTok, creating ‘bespoke content’ to boost fan engagement.
Confirmed by the...
UEFA brings Euro 2020 to Epic Games’ Fortnite
UEFA has teamed up with American software developer and publisher Epic Games to launch a 2020 European Championships themed tournament within the Fortnite platform,...
CPL drives fan engagement in ComeOn! link-up
The Canadian Premier League (CPL) has designated ComeOn! as the official sports betting and online casino partner of the professional football league.
Under the terms...