Football’s Festive Featurettes: Ben Chilwell and the sacred scarf

The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...

Matchroom looks to maximise engagement with innovative Fight Camp gamble

Many sporting leagues and organisations have began to re-emerge following lockdown, however, few comebacks will be as innovative as Matchroom Boxing’s unique venture this...

Interbrand: How brands can win sports fans over behind closed doors

Geoff Miller, the associate director for brand consultancy Interbrand, writes for Insider Sport to discuss how brands can adapt to behind closed door events...

Verizon Media: How broadcasters can enhance the sports viewing experience  

Ariff Sidi, general manager and chief product officer, Media Platform at Verizon Media writes for Insider Sport about how broadcasters can enhance the viewing...

The Switch: Remote production bringing live sport back on-air 

Glenn Adamo, Managing Director of Production Services at The Switch, writes for Insider Sport to discuss how remote production will help rights holders safely...

Sport Acuity’s Andy Roberts on why content planning is crucial to...

Director and Co-Founder at Sport Acuity, Andy Roberts writes on why developing an owned content plan, deepening engagement and capitalising on your own data...

Sportsbook Solutions, Matt Howard: Quality rules quantity in terms of sportsbook...

Matt Howard of Sportsbook Solutions breaks down the reasons why quality over quantity is crucial for sportsbooks when it comes to maximising levels of...

The ethical issues in boxing’s Saudi Arabia expansion

With the Anthony Joshua Vs Andy Ruiz rematch officially pencilled in for December in Saudi Arabia, we take a look at just why Ruiz’s...

Sport Acuity’s Andy Elliott on the rise of women’s sport

Andy Elliott, the co-founder of Sport Acuity shares his thoughts on the journey of women’s sport and what needs to happen for it to...

FSG’s Liverpool trademarking faux pas

You can’t trademark the name of a location, can you? Surely not. Yet, Liverpool FC’s owners, Fenway Sports Group (FSG), have tried to do...