CBS Sports joins forces with HYPE to drive ‘new tech in...
Sports innovation hub HYPE Sports has joined forces with CBS Sports to create ‘new technologies’ for the American media network and its coverage of...
MLB starts efforts to unlock new players’ marketing opportunities
Major League Baseball (MLB) has begun working with the MLB Player Association (MLBPA) to increase player visibility with various third-party agreements and sponsorship deals.
The...
FIFA pressed by five EU nations on missing Women’s World Cup...
Five European countries have come together to protest against the fact that they have apparently been left out of media broadcasting rights discussions for...
Genius Sports secures data and streaming rights for the European League...
American football competition, the European League of Football (ELF), has given exclusive data and streaming rights to Genius Sports Limited.
This will allow Genius to...
How OKX’s metaverse with MCFC is ‘transcending fans into the future’
Chief Marketing Officer (CMO) of cryptocurrency exchange OKX, Haider Rafique, spoke to Insider Sport on how the company’s multi-year deal with Premier League champions...
Matt Stallknecht: Tipico’s ‘synergistic effect’ on NASCAR’s growth and engagement
As NASCAR continues to gain popularity in the US, the sport becomes increasingly attractive as a sponsorship space, with a growing list of domestic...
Kindred: ‘Football and gambling should continue to work together’
Speaking to Sky News on the Ian King Show, gambling operator Kindred expressed willingness to continue working with the biggest UK football clubs after...
World Rugby sets out to ‘supercharge’ women’s league for the next...
World Rugby has greenlighted its latest initiative to create opportunities for girls and women wanting to partake in the sport.
The programme called ‘Accelerate’ will...
‘If not the Premier League, where next?’: Russell Yershon on betting’s...
Throughout the course of the review, betting sponsorships in football have been a major talking point. But, the Premier League recently made the decision...
Top Brazilian clubs intensify sports betting standoff
President of the Federal Senate of Brazil, Rodrigo Pacheco, expanded on the country’s current developments on implementing a federal sports betting regime.
It comes as...