FIFA Club World Cup: How partners are building anticipation for a...

The newly reformed FIFA Club World Cup kicks-off in two weeks, but how do commercial sponsors and broadcast partners tackle marketing, sponsorship and coverage...

Sideline Moves: Big leadership shifts at LIV Golf, SailGP & more

Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...

How IBIA is future-proofing Canadian sport integrity

Jean-François Reymond leads a growing effort to arm athletes, executives, and regulators with the tools to combat match-fixing — a threat he warns endangers...

Net Insight’s Jonathan Smith on the automation-led sports broadcast sector

In only the last several years, sports broadcast rights have ballooned in value, setting record-high TV deals, particularly the NBA’s $76bn and the English...

Sleeve branding set to soar in Premier League deals

The relationship between the Premier League and betting sponsors has drawn mounting criticism in recent years, particularly over the rise of Asia-facing brands with...

Sideline Moves – former Manchester United exec joins Stockport County

Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...

Sideline Moves – Andy Murray and Gaël Monfils enter sports business

Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...

Exclusive: Manchester United could be a future NBA franchise

Manchester United may be thinking about packing its bags and leaving football for good after the season the men’s team has had. If this...

PDC explains why darts won’t follow boxing’s Middle East model

Boxing’s commercial success in the Middle East has been significant, prompting other sports to consider following a similar path. Darts is often mentioned in...

Arsenal is taking lessons from Amazon not Manchester United 

As Arsenal teams up with NTT DATA for a digital transformation partnership, Chief Commercial Officer Juliet Slot reveals why the club is rethinking what...