Insider Sport’s Quotes of the Year Part One: Sporting...
Casting a look back over 2022, it’s hard not the past 12 months as representing a year of rapid growth across the sporting sector,...
Max Proctor, Doppelgänger: Fan engagement ‘taken to the pitch’ via the...
With the huge upsurge of the Metaverse and Web3, particularly in 2022, the emerging space appears set to become sports’ answer to the next...
Matthew McGrory, Arwen.AI: Fighting sports’ ‘dirty secret’ of toxic online content
With online abuse being an increasing problem since the rise of social media, moderators have been the main solution to-date, but they are becoming...
Michelle Walder, Brighton & Hove Albion: Putting the voice of women’s...
Following the recent news of Zoe Johnson’s appointment as the new Managing Director of women’s and girls’ football at Brighton & Hove Albion, Michelle...
Bojoko’s Jussi Viljanen: Key ingredients for affiliate success during the World...
Every time a major sporting event comes around, the world of betting advertising heats up. The FIFA World Cup. The Super Bowl. The Champions...
Kahlen Macaulay: The role of sports in the thriving creator economy
In an economy which is now heavily influenced by online personalities and content creators, the lines between such influencers and sportspeople are becoming increasingly...
BOXXER and bet365 – the ‘alignment of values’ between a boxing...
Women’s boxing is taking centre stage again this weekend, as Natasha Jonas takes on Marie-Eve Dicaire at Manchester’s AO Arena, just two weeks after...
Gracey Chen, Bitget: Messi as an ambassador in the World Cup...
As global eyes are drawn to Qatar for international football’s landmark event, Bitget announced a collaboration with Lionel Messi as he looks to lead...
Dean Akinjobi, Football Media: Brand loyalty as the key to long...
As the 2022/23 WSL season gets underway, commercial interest in women’s football is at an all time high following a hugely successful UEFA Women’s...
Southampton FC, Sarah Batters: NFTs a ‘major pillar’ of engaging football...
Southampton FC’s new kit for the 2022/23 season has seen the Premier League side tap into the blockchain and web3.0 space as it continues...