Thomas Hal Robson-Kanu – The overlooked business value of women’s football
As the UEFA Women’s Euro 2022 approaches, the competition is building greater commercial value as a sponsor for brands, with an expected viewership of...
SBC Leaders: New frontiers, the metaverse and the growing influence of...
The sports betting industry has been changed significantly by the growing influence of the online product, according to Betsson AB CEO Pontus Lindwall in...
Lars Rensing: The metaverse can provide sports fans with ‘a new...
Lars Rensing is the CEO of blockchain solution provider Protokol, an arm of ARK, and has over four years of experience in the growing...
Matthew Nielsten: Mountain Dew’s authentic integration with the NBA All-Star Game
Sponsorships with companies from a huge range of sectors are commonplace in the modern sports industry, but the brand exposure from these deals amounts...
EFL and Premier League suspend Russian media rights
The English Football League (EFL) and the Premier League have unanimously agreed to suspend their Russian broadcast deals, joining Europe’s retaliation for the country’s...
BBL Director: 777 investment will serve as a catalyst for British...
The British Basketball League (BBL) received seven million pounds of funding from Miami-based firm 777 last month as the tournament aims to become increasingly...
David Green: BBC provides ‘significant cross-platform promotion’ for Bellator
Bellator MMA’s recent extension of its broadcast deal with the BBC has generated a significant expansion of the promotion’s European and UK focused operations.
Originally...
Players vote to keep World Cup every four years in FIFPRO...
FIFPRO has revealed a 1,000-person survey that suggests 75% of men’s professional footballers want to keep the FIFA World Cup every four years.
Following a...
Betting firms drive record sponsorship revenue for NFL in 2021 season
The National Football League (NFL) has seen a record of $1.8 billion in sponsorship revenue this season, according to new data from IEG.
In particular,...
FSA calls for crypto regulations following IQONIQ liquidation
The Football Supporters’ Association (FSA) has called for regulations of cryptocurrency-related platforms after one of sport’s biggest cryptocurrency-brands has gone into liquidation.
The Times has...