IMG ARENA: growing rights holders’ reach in the data age of...
It has been an eventful year for IMG Arena, one which has seen the sports content and fan engagement provider clinch a series of...
SBC’s Bookies Corner: The race to replace Frankie Dettori as UK’s...
Legendary jockey Frankie Dettori announced earlier this month that he would run his last race in 2023, ending an illustrious 38-year career with over...
Insider Sport’s Quotes of the Year Part Two: Hitting shots...
Football was a big focus for the IS team this year, unsurprisingly given the hype and success of the UEFA Women’s Euros and the...
Insider Sport’s Quotes of the Year Part One: Sporting...
Casting a look back over 2022, it’s hard not the past 12 months as representing a year of rapid growth across the sporting sector,...
Max Proctor, Doppelgänger: Fan engagement ‘taken to the pitch’ via the...
With the huge upsurge of the Metaverse and Web3, particularly in 2022, the emerging space appears set to become sports’ answer to the next...
Matthew McGrory, Arwen.AI: Fighting sports’ ‘dirty secret’ of toxic online content
With online abuse being an increasing problem since the rise of social media, moderators have been the main solution to-date, but they are becoming...
Michelle Walder, Brighton & Hove Albion: Putting the voice of women’s...
Following the recent news of Zoe Johnson’s appointment as the new Managing Director of women’s and girls’ football at Brighton & Hove Albion, Michelle...
Bojoko’s Jussi Viljanen: Key ingredients for affiliate success during the World...
Every time a major sporting event comes around, the world of betting advertising heats up. The FIFA World Cup. The Super Bowl. The Champions...
Kahlen Macaulay: The role of sports in the thriving creator economy
In an economy which is now heavily influenced by online personalities and content creators, the lines between such influencers and sportspeople are becoming increasingly...
BOXXER and bet365 – the ‘alignment of values’ between a boxing...
Women’s boxing is taking centre stage again this weekend, as Natasha Jonas takes on Marie-Eve Dicaire at Manchester’s AO Arena, just two weeks after...