CIES Football Observatory reveals the MLS’ exponential attendance growth

A report by the CIES Football Observatory has revealed that in terms of attendance, US Major League Soccer (MLS), is one of the fastest...

Former CBF President issued with lifetime ban from football

Former Brazilian Football Confederation President (CBF), Jose Maria Marin has been banned for life from all football activities, after he was found guilty of...

32Red revitalises football sponsorship model with Derby County deal

Kindred Group-subsidiary 32Red has announced that it will be named as the Principal Sponsor of Derby County Football Club, which will see the operator...

La Liga elevates advertising capabilities with ISG deal

Interregional Sports Group (ISG) has acquired the rights for virtual perimeter and virtual goal-side advertising from high-profile games in La Liga, agreeing a three-year...

Bayern Munich elevates fan engagement with TikTok entry

FC Bayern Munich has become the latest European football club seeking to elevate its fan engagement by joining the video-focused social network TikTok. The entry...

The FA continues to benefit from substantial sponsorship revenue

Issuing its latest financial results, The English Football Association has continued to benefit from solid broadcasting and sponsorship revenue. Results for the 2017/18 season,...

Russell Yershon, Connecting Brands: The importance of loyalty

In recent years, brands have undergone a variety of approaches to maximise sponsorships - with many choosing to switch from club to club, seeking...

SPAR partners with Scotland Women’s Team for 2019 World Cup

The Scottish FA has announced SPAR as a new sponsor of the Scotland Women’s National Team, ahead of this summer's hotly anticipated World Cup. The...

EPIC Risk Management continues growth strategy with key appointment

EPIC Risk Management has continued its growth strategy, appointing Pete Wallis, from Sky Betting & Gaming where he led the development of safer gambling...

SportPesa unites with Arsenal for ‘Coaches to Count On’ initiative

Bookmaker SportPesa has continued to build on its flourishing partnership with Arsenal, launching its latest African football initiative ‘Coaches to Count On’. As part of the collaboration, SportPesa will develop...