PSG to release limited-edition watches under Purnell partnership

Paris Saint-Germain (PSG) has signed a three-year partnership with Swiss watchmaking company, Purnell. The company will become the official timekeeper of the Ligue 1 club...

Hamburger SV extends AdmiralBet collab focusing on digital content creation

2. Bundesliga team Hamburger SV has announced an extension to its exclusive partnership with betting firm AdmiralBet.  The German football club will work alongside AdmiralBet...

Tottenham Hotspur dismiss reported takeover bid from MPS Sports Capital

Tottenham Hotspur’s owners have made it known the club is not up for sale in regards to a potential bid from Jahm Najafi, Head...

Gatorade becomes official sponsor of AFA’s LPF and Women’s Championship

Hydration and nutrition company Gatorade has signed a new sponsorship deal with the Argentine Football Association (AFA).  The PepsiCo-owned brand is now the official sponsor...

Sevilla FC elevates global presence with digital newsletter transformation 

Sevilla FC has elevated its digital footprint as the club looks to bolster fan engagement and grow its international presence.  The club detailed key aspects...

Apple unveils details for ‘large scale’ production plans with MLS

Further details have been revealed surrounding the production plans for the debut season of the partnership between the Major League Soccer (MLS) and Apple. As...

DAZN broadens European football rights with ELEVEN Group acquisition

DAZN Group has confirmed the completion of its acquisition of the ELEVEN Group businesses as well as social media creative agency, Team Whistle. By incorporating...

Brazilian Serie B rocked by corruption allegations

Club President, Hugo Jorge Bravo, revealed during a press conference on Tuesday that former Vila Nova player Romario was under investigation from the Goiás...

Saudi Arabia to welcome 2023 Fifa Club World Cup 

The Kingdom of Saudi Arabia has been selected to host this year’s Fifa Club World Cup for the first time in its history.  It comes...

Mastercard elevates Champions League sponsorship through ‘Walk out With Messi’ competition

Mastercard are offering football fans a chance to walk out with Lionel Messi for an upcoming UEFA Champions League tie with the ‘Walk out...