Real Betis extends 52-year-old partnership with Cruzcampo
Real Betis Balompié has agreed to extend its business relationship with Spanish brewery Cruzcampo, making it the LaLiga side’s longest ever partnership.
The extension will...
EFL broadcasting rights set to skyrocket as platforms prepare for bidding...
The value of the broadcasting rights to the EFL is set to significantly jump according to an exclusive from the Mail Online.
Competition is increasings...
Marseille partners with Mojabet for ‘deep roots’ in African football
Olympique de Marseille (OM) has announced that Mojabet has become the club's official African betting partner for the next six years.
The Ligue 1 club...
West Ham’s Sullivan describes UK govt plans to safeguard football heritage...
Seeking to strengthen safeguards of teams from financial failings and harmful ownership models, a new independent regulator has been launched which will implement a...
Report: Front-of-shirt sports betting sponsors to be phased out in the...
According to a report by BBC News, Premier League clubs are set to agree a voluntary end to betting partnerships featuring on the front...
La Liga and Netflix collab on documentary series on 2023/24 season
La Liga is working alongside streaming giant Netflix to film and launch a documentary series covering the 2023/24 season.
The Spanish top-flight football league will...
Entain to contribute ‘enormous value’ to South American football
The CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa have each secured Entain as their official sponsor for the next three seasons.
The partnerships see the...
Report: Amazon retains Champions League rights in Italy as tournament format...
UEFA Champions League rights in Italy are set to be split between Amazon and Sky according to a report from Reuters.
It is reported that...
Svenska Spel boots menstruation taboos out of Swedish football
The Swedish Football Association, along with its main sponsor Svenska Spel, has reported that 50% of players and coaches believe menstruation is ‘difficult to...
Atlético Osasuna reveals two new shirt sponsors
Club Atlético Osasuna has signed two new partnerships with aircon equipment manufacturer Kosner and car dealership HR Motor.
HR Motor and its network of second-hand...