SBC Digital – Africa: Authenticity and localisation key to unlocking sponsorship...
‘Authenticity’ was the buzzword on yesterday’s ‘Creating a connection’ panel - sponsored by Betgames.tv - at the SBC Digital - Africa event, as industry...
Rugby union icon signs on as World Sports Betting ambassador
South African rugby union international Tendai Mtawarira has been named as World Sports Betting’s (WSB) official ambassador.
The Springboks prop will collaborate with the WSB...
Dale Willem Steyn joins Parimatch ranks as brand ambassador
Parimatch has named professional cricketer Dale Willem Steyn as the sports betting firm’s new brand ambassador.
The South African represents Parimatch’s first cricketing association as...
Channel 4 in ‘advanced talks’ for British and Irish Lions coverage
Channel 4 is in advanced talks to show the British and Irish Lions’ rugby union tour against South Africa, according to The Daily Telegraph.
Should...
Rugby Australia confirms financial details of Lions tour relocation
Chairman of Rugby Australia (RA), Hamish McClennan, has confirmed that the governing body has offered a financial guarantee to the British and Irish Lions,...
Formula One targets African expansion whilst teams announce new sponsors
Formula One has confirmed that an expansion into the African market is a target for future seasons, the first time the motorsports series has...
Manchester United makes MUTV available in Africa via StarTimes
Manchester United has linked with electronics and media company StarTimes to bring its in-house content channel MUTV to supporters of the club in Africa.
Under...
South Africa’s T20 Challenge enlists Betway as title sponsor
South Africa’s newly launched T20 Challenge Twenty20 cricket tournament has signed a sponsorship agreement with international online sportsbook Betway.
Under the terms of the agreement,...
Kenyan media company negotiates Tokyo 2020 free-to-air deal
Infront has struck a deal with The Standard Group for the rights to the rescheduled 2020 Tokyo Olympic Games.
The Kenyan media company have acquired...
Rugby Australia offers to host Lions tour
Rugby Australia has offered to host the upcoming British and Irish Lions tour against South Africa, amid concerns the latter will be unable to...