South Africa Rugby and Land Rover to help COVID-19 victims

South Africa Rugby is set to continue its partnership with automotive brand Land Rover, which first began in 2017. The Rugby World Cup partners will...

Nico Rosberg creates new Extreme E team

Retired Formula One World Champion, Nico Rosberg, has boosted awareness of sustainable technologies by entering his own team, Rosberg Xtreme Racing (RXR), into the...

Yakubu Ayegbeni: The importance of finding the right brand to promote

Brand ambassadors provide companies with the opportunity to promote their brand using a recognisable face while also utilising that star to gain a wider...

22BET becomes PSG’s first African betting partner

Paris Saint-Germain has named 22BET as its first Official African Betting Partner after the two signed a new sponsorship agreement. Under the terms of the...

Kenyan Olympians to benefit from scratchcard launch

The Kenyan National Olympic Committee has signed a deal with lottery and gaming operator Tenlot that will see the firm launch a range of...

NBA boosts presence in Africa with CEO appointment

The NBA has announced that Victor Williams will be NBA Africa’s first CEO following the company's plan to grow its popularity in the continent. In...

Yakubu nets Interwetten brand ambassador role

"Yak" Yakubu Ayegbeni has signed a new contract with Interwetten to represent the brand in the Nigerian market. Yakubu will represent the brand in the...

Cricket South Africa finds headline partner in Betway

Cricket South Africa has signed a three-year global partnership with Betway Limited, which will see the betting company become a prominent sponsor for the...

MLB extends ESPN coverage to further European and African territories

Major League Baseball (MLB) has announced increased coverage in Europe and Africa is set to be provided to added after expanding its pre-existing international...

PSG launches premium Visit Rwanda partnership

A three year ‘Premium Partner’ deal has been signed between Ligue 1 champions Paris Saint-Germain and country tourism agency Visit Rwanda. The partnership will see...