Richard Felton-Thomas, AiScout: Capturing data early will ‘reshape’ player recruitment
In today’s world of football business, scouts, coaches and administrators have a range of technological tools at their disposal - but leveraging data is...
PIF’s noon.com becomes official sleeve sponsor of Newcastle United
Newcastle United has announced that noon.com, a Middle Eastern online shopping destination, has become the club's official sleeve partner for the 2022/23 season.
The Premier...
KPMG holds Women’s Irish Open title sponsorship in its ‘historic return’
The Ladies European Tour (LET) has announced that the Women’s Irish Open has chosen KPMG to be its title sponsor for the next three...
Genius Sports provides ‘unparalleled’ integrity intelligence to sports organisations
Sports data and technology company Genius Sports has partnered with Clue to launch a comprehensive integrity intelligence platform for sport.
Sports organisations worldwide will be...
Optus Sport secures extensive Australian rights to LaLiga
LaLiga has expanded its relations with Optus Sport, which has secured the exclusive Australian rights to stream the Spanish top-flight.
The multi-year deal gives the...
Bournemouth marks Premier League return with Dafabet deal
AFC Bournemouth has agreed a two-year deal with Dafabet which is named as a principal sponsor, following the team’s return to the English Premier...
Stats Perform set to share ‘expanded capabilities’ of PressBox platform
Stats Perform has announced that it will host a virtual PressBox product showcase on 29 June at 11am, introducing new features to the platform...
Wimbledon and Robinsons part ways after 86 years
Wimbledon has ended its 86-year partnership with squash brand Robinsons, which was one of the longest-running collaborations in sport.
The company’s link with Wimbledon initially...
NBA’s Zebra Valley partnership ‘brings football and basketball fans closer’
The NBA has linked with Zebra Valley in forming a content creation partnership that aims to engage fans around the world.
Zebra Valley is the...
Ronaldo and Binance provide fans a ‘compelling entry point’ to NFTs
Cristiano Ronaldo has signed an exclusive, multi-year NFT partnership with cryptocurrency exchange platform Binance.
Through the collaboration, Binance will launch a global promotion aiming to...