Toulouse FC becomes Betway’s first France-based partnership

Toulouse FC has announced a multi-year agreement which will see online betting and gaming platform Betway become an official sponsor of the team. In collaboration...

ICE 2022 to take place on 12-14 April

ICE 2022 is due to be held on 12-14 April at its usual venue of the ExCeL Exhibition Centre, Newham, London, after being rescheduled...

Richard Arnold appointed Chief Executive Officer of Man United

Manchester United FC has positioned Richard Arnold to the role of Chief Executive Officer of the club, which will come into effect on 1...

Man City supports sustainability while adding to partnership portfolio

Manchester City FC has formed a new partnership with renewable energy and sustainable development company Masdar, which will support a global sustainability campaign. Ahead of...

Swindon Town links with Stake.com ahead of Manchester City clash

Swindon Town FC has become the second UK football club to enter into a partnership with cryptocurrency betting firm Stake.com. Under the terms of the...

IMG Arena acquires LPGA Tour distribution rights

IMG Arena has secured the official sports betting data and live streaming distribution rights to the Ladies Professional Golf Association (LPGA) Tour. Consisting of over...

Basketball Champions League gives fans free content with LNB TV

The National Basketball League (LNB) has announced a partnership with the Basketball Champions League (BCL), to offer fans free viewership of the latter’s matches. As...

Dean Akinjobi at BOSE: Betting companies must look to African markets...

Following reviews of the 2005 Gambling Act, an increase of sponsorships in the digital space is beginning to emerge. Speaking to SBC Journalist Jessie Sale...

La Liga introduces Amazon store with 13 of its clubs

La Liga Santander has worked alongside Amazon in launching a new Amazon store to make team merchandise available to fans consisting of over 1,600...

Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in professional sport

Sky Bet’s partnership with the English Football League (EFL), which was first established in 2013, has been described as one of the ‘most significant’...