Arsenal produces ‘unique content’ with Expo 2020 Dubai

Arsenal FC has announced a partnership with Expo 2020 Dubai - the first World Expo hosted in the Middle East, Africa and South Asia...

ARC restructures All Weather Championship schedule and sponsors

Ahead of the ninth season of the All Weather Championship, the Arena Racing Company (ARC) has moved to restructure the schedule and venues of...

BWF extends HSBC partnership following COVID-19 effects

The Badminton World Federation (BWF) has extended its current partnership with HSBC bank by one year.  The partnership with HSBC, the organisation’s principal global partner...

Premier League votes to block Newcastle sponsorships

On Monday, Premier League clubs voted against Newcastle United through legislation designed to prevent the clubs new Saudi Arabian owners from striking lucrative sponsorship...

HPE provides ‘ultra-connected’ experiences to Commonwealth Games

Hewlett Packard Enterprise (HPE) has entered into an agreement to provide ‘secure and flexible ‘network connectivity to the Birmingham 2022 Commonwealth Games. The organisation has...

Domestic top-flight leagues account for most suspicious matches in Stats Perform...

The number of suspicious football matches globally declined from 2019 to 2020 according to a report by Stats Perform Integrity and Starlizard Integrity Services,...

ICC signs new cryptocurrency exchange partner

The International Cricket Council (ICC) has announced a partnership with cryptocurrency platform, FTX, where it will become the official cryptocurrency exchange partner for ICC...

SBC Summit CIS: Betting sponsorships provide ‘big opportunity’ for CIS sports

The relationship between the betting and gaming industry and the sporting sector has come under increasing public scrutiny in the UK, but in regions...

Major international brands head SBC Awards 2021 shortlists

International operators bet365, Betsson Group, FanDuel, Kaizen Gaming, and LeoVegas are among the major companies to feature prominently on the SBC Awards 2021 shortlists...

Man City kicks off Qualtrics partnership to ‘listen to fans’

Manchester City FC has announced a partnership with Qualtrics - an experience management company which will become the clubs official management software partner. The new...