GBGB announces launch of long-term animal welfare strategy

The Greyhound Board of Great Britain (GBGB) has announced the first stage of its ‘A Good Life for Every Greyhound’ national welfare strategy, in...

Balkan League extends Delasport partnership

The Balkan International Basketball League (BIBL/Balkan League) has extended its partnership with Delasport, with the firm continuing to serve as the principal partner of...

NHL nets further NENT coverage in Poland via partnership expansion

The National Hockey League (NHL) has signed a five-year media rights agreement  with Nordic Entertainment Group (NENT Group) to broadcast its 1,400 live NHL...

FC Porto links with Betano as firm secures sixth Portuguese partner

FC Porto of Portugal’s Primeira Liga has signed a betting partnership with Greek operator Betano, marking the firm’s sixth agreement with a club in...

Castore continues sports drive with England cricket deal

From April 2022, men and women’s kits for the England Cricket team will now be supplied by British clothing manufacturer, Castore, in a new...

Report: Intense bidding battle for US Premier League rights anticipated

A fierce bidding contest for the US media rights to the English Premier League is anticipated, with Comcast’s contract due to expire at the...

Premier Sports secures sponsorship and media deal with UK top-flight ice...

The UK’s Elite Ice Hockey League (EIHL) has penned a deal with Premier Sports, with the aim of enhancing the sport’s profile across the...

Channel 4 records peak 9.2 million viewers for Emma Raducanu final

The US Open final between Emma Raducanu and Leylah Fernandez recorded a peak total audience of 9.2 million on Channel 4. Channel 4 conducted a...

LaLiga partners with Socios.com in fan engagement promotion

LaLiga has announced that  blockchain-driven solution Socios.com has become its new global fan engagement partner, in a bid to further engage the league’s global...

BHA promotes attendance in release of 2022 fixture list

The British Horseracing Authority (BHA) has published its fixture list for the 2022 season, which increases the number of weekend meetings in plans to...