BBC Euro 2020 opener pulls in peak 6.9 million audience
A peak audience of almost seven million tuned in on the BBC to watch the opening match of the highly anticipated 2020 UEFA European...
Reading FC launches esports platform with Rival
EFL Championship club Reading FC is set to launch its Royals Esports platform in conjunction with gaming solutions company, Rival.
The dedicated esports platform for...
Royal Ascot partners with HBA Media for media exposure
The 2021 Royal Ascot will receive the biggest media exposure in the UK racing festival’s history via a partnership with HBA Media, which will...
Six Nations returns to Sky Italia in latest rights deal
Sky Italia has agreed an official broadcast partnership with rugby union’s Six Nations Rugby, ‘subject to final contract’.
The partnership will see Six Nations matches...
Premier League approves additional rules to ‘protect’ against ESL
The Premier League has approved a new set of rules to safeguard the sport from future threats of unsanctioned competitions, following the European Super...
SPFL inks ‘largest ever’ Cinch title sponsorship
The Scottish Professional Football League (SPFL) has named used car retailer Cinch as the division’s new title sponsor, touted as the ‘largest ever’ headline...
BeIN seals $600m UEFA club competitions MENA renewal
Pay-television network beIN Media Group has retained the rights to UEFA club competitions, including the UEFA Champions League, in the Middle East and North...
Hard Rock teams with Lionel Messi for 50th anniversary
Hard Rock International has marked its 50th anniversary celebrations by signing FC Barcelona’s Lionel Messi as its new brand ambassador for the next five...
UEFA selects AntChain as blockchain partner ahead of Euro 2020
UEFA has inked a five-year deal with AntChain, the blockchain business of Ant Group, ahead of the 2020 UEFA European Championships.
Under the terms of...
G2 Esports to create ‘unique experiences’ via Betway partnership
Prominent international esports organisation G2 Esports has signed a global partnership with sports betting operator Betway.
Under the terms of the agreement, the partners will...