PSG links with Pitta Mask for merchandise collection

Ligue 1 club Paris Saint-Germain (PSG) has inked a global sponsorship deal with Japanese company Arax - designers of the Pitta Mask - to...

Preston North End concludes 32Red sponsorship agreement

Preston North End has ended its sponsorship agreement with Kindred Group betting brand 32Red, which will be replaced by ‘a local non-betting partner’ to...

DAZN retains LaLiga rights in Germany and Austria

Digital sports streaming service DAZN has extended its agreement to screen the Spanish LaLiga in Germany and Austria. Over the course of the next five...

Lyon Open selects Parions Sport as principal sponsor

Parions Sport has been designated as a principal sponsor of the ATP250 Lyon Open, marking the Groupe FDJ sports betting subsidiary’s return to tennis. Parions...

Sky Italia nets final Serie A package after waiving legal action

Pay-television broadcaster Sky Italia has been assigned a second, non-exclusive domestic rights package for the next cycle of the Italian top-tier Lega Serie A. Under...

Arsenal holds talks with sponsor over Mohamed Elneny social media post

Arsenal is holding ‘urgent talks’ with one of the Premier League club’s sponsors following Mohamed Elneny’s recent pro-Palestinian social media protest, which sparked concern...

LiveScore signs up Cristiano Ronaldo as global ambassador

Global sports media business LiveScore has named Juventus star Cristiano Ronaldo as the firm’s official global brand ambassador. The real-time sports updates provider has linked...

RugbyPass to stream Super Rugby Trans-Tasman tournament

Digital media platform RugbyPass has agreed a deal with New Zealand Rugby (NZR) and Rugby Australia (RA) to stream the 2021 Super Rugby Trans-Tasman...

Betway makes North American league sponsorship debut with NHL deal

Online sports betting operator Betway has signed its debut North American sports league sponsorship agreement with the National Hockey League (NHL). The multi-year deal builds...

Matchroom enlists Dafabet as World Pool Masters sponsor

Matchroom Sports has recruited online sports betting operator Dafabet as the title sponsor of the World Pool Masters, one of its flagship cue games...