Manchester City renews Nexen Tire partnership

Manchester City Football Club’s sleeve sponsor Nexen Tire has announced that it has renewed and expanded its partnership with the Premier League club. As a...

Messi tops football rich list with Ronaldo claiming most endorsements

Lionel Messi has topped Forbes’ annual ‘World’s Highest-Paid Soccer Players’ list for 2020, however, Cristiano Ronaldo still reigns as king of endorsements with the...

Derby County delivers Uber Eats partnership

Strengthening its commercial portfolio, Derby County has announced a partnership with food delivery platform Uber Eats for the 2020/21 campaign. As part of the deal,...

Everton and Fratelli Beretta extend academy agreement

Everton Football Club has scored an extension with Fratelli Beretta in which the Italian firm will continue its front-of-shirt partnership with the Premier League...

Millwall agrees MansionBet renewal for 2020/21 season

Following the club’s 0-0 EFL Championship opener against Stoke City, Millwall Football Club has renewed its partnership with MansionBet for the 2020/21 season. As a...

Wolves and Aeroset agree ‘first of its kind’ sleeve sponsorship

In a ‘first of its kind’ deal, aerospace parts provider Aeroset has partnered with Wolves to become the club’s new shirt sleeve sponsor for...

Neymar ends long-association with Nike to seal Puma partnership

Neymar Jr has revealed that he has secured a long-term partnership with Puma following the PSG forward’s exit from Nike. The German sportswear brand will...

Coventry City signs three-year iPRO Hydrate agreement

Newly promoted EFL Championship side Coventry City has continued to strengthen its commercial portfolio by securing a three-year partnership with iPRO Hydrate. As part of...

Leicester City nets Parimatch training wear partnership

Leicester City has named Cyprus-based betting and technology company Parimatch as the clubs new training wear partner for the 2020/21 campaign. Following the agreement, which...

England Rugby names Charles Tyrwhitt as official formalwear partner

England Rugby has announced a four-year partnership with Charles Tyrwhitt in which the British menswear retailer will tailor an exclusive collection of bespoke formalwear...