Lyon soars with new Emirates sponsorship deal

Emirates has further strengthened its portfolio by announcing a five year sponsorship deal with French club Olympique Lyonnais. The deal, which starts next season, sees...

Premier League CEO Richard Masters reveals continuation of betting shirt sponsorships

The Premier League’s new chief executive Richard Masters has insisted that betting shirt sponsorships will remain in the league. Masters’ first interview since being appointed...

SIS grows international racing portfolio with Saudi Cup deal

Racing content and data services provider Sports Information Services (SIS) has strengthened its international racing portfolio after securing a new partnership with the Jockey Club...

STS ambassador Peter Schmeichel announced for iGB Affiliate London

STS ambassador Peter Schmeichel will be present at iGB Affiliate London next month, discussing the sportsbook’s ‘Bet with the leaders’ campaign. The former Manchester United...

Barcelona unveils 24/7 streaming service Barça TV+

Reigning La Liga champions FC Barcelona has announced plans to launch a 24/7 streaming platform in the spring of this year. The subscription-based over-the-top (OTT) service...

Southwell to host all-female racecard on International Women’s Day

In celebration of International Women's Day on Sunday 8 March, Southwell Racecourse will be hosting an all-female race card to celebrate a 'record-breaking year'...

Argentine Football Association strengthens commercial revenue with McDonalds

McDonalds has extended its relationship with the sporting world after being announced in a digital partnership with the Argentine Football Association (AFA). The agreement, which...

PSG on cloud nine with Qatar Airways sponsorship

Paris Saint-Germain has strengthened its ever growing portfolio of sponsorships by securing Qatar Airways as its new Official Airline Partner. The deal will last three...

LFP launches new streaming platform MyLigue in major online revamping

Further enhancing fan engagement, France’s Professional Football League (LFP) has confirmed they will be launching MyLigue, a streaming platform dedicated to Ligue 1 and...

Gareth Bale becomes football’s latest esports owner

Real Madrid player Gareth Bale has announced the launch of his own esports organisation, Ellevens Esports. The forward has teamed up with 38 Entertainment, with...