Europe

Manchester City Football Club’s sleeve sponsor Nexen Tire has announced that it has renewed and expanded its partnership with the Premier League club. As a...

Lionel Messi has topped Forbes’ annual ‘World’s Highest-Paid Soccer Players’ list for 2020, however, Cristiano Ronaldo still reigns as king of endorsements with the...

Strengthening its commercial portfolio, Derby County has announced a partnership with food delivery platform Uber Eats for the 2020/21 campaign. As part of the deal,...

Everton Football Club has scored an extension with Fratelli Beretta in which the Italian firm will continue its front-of-shirt partnership with the Premier League...

Following the club’s 0-0 EFL Championship opener against Stoke City, Millwall Football Club has renewed its partnership with MansionBet for the 2020/21 season. As a...

In a ‘first of its kind’ deal, aerospace parts provider Aeroset has partnered with Wolves to become the club’s new shirt sleeve sponsor for...

Neymar Jr has revealed that he has secured a long-term partnership with Puma following the PSG forward’s exit from Nike. The German sportswear brand will...

Newly promoted EFL Championship side Coventry City has continued to strengthen its commercial portfolio by securing a three-year partnership with iPRO Hydrate. As part of...

Leicester City has named Cyprus-based betting and technology company Parimatch as the clubs new training wear partner for the 2020/21 campaign. Following the agreement, which...

England Rugby has announced a four-year partnership with Charles Tyrwhitt in which the British menswear retailer will tailor an exclusive collection of bespoke formalwear...