UEFA confident in Super League case despite ECJ ruling
The ill-fated European Super League (ESL) is back in the headlines following a ruling against UEFA and FIFA by the European Court of Justice...
MPs: Premier League plans ‘will not significantly reduce’ betting ad volume
MPs have been critical of the UK government’s approach to betting advertising in sports as laid out in the Gambling Act review White Paper...
Betsson named Greek Cup sponsor in latest local marketing push
Sports betting brand Betsson has extended its already highly-visible presence in the Greek football space, securing title sponsorship rights to the Greek Cup.
The flagship...
The Premier League – an undisputed champion of UK betting markets?
Recently, the Premier League has announced it has agreed a landmark TV deal with domestic broadcasters to now cover more live games than ever...
Manchester City signs multi-year deal with cereal franchise Kellogg’s
Cereal brand Kellogg’s has become the Official Breakfast Cereals partner of Manchester City Football Club.
The agreement - which covers both City’s men and women’s...
PGR takes next step in media strategy with Sky Sports
Premier Greyhound Racing (PGR) has secured a major boost to UK greyhound racing’s visibility via partnerships with Sky Sports Racing and attheraces.
Commencing on 1...
Amazon to serve German and Austria with Wimbledon coverage
Amazon’s momentum in sports broadcasting expansion continues, clinching a four-year regional deal between Prime Video and Wimbledon.
The media rights arrangement has made Amazon Prime...
Virgin Bet unveiled as title sponsor of the Cheltenham December Gold...
Virgin Bet has been announced as the sponsor of the December Gold Cup in the Christmas Meeting in Cheltenham, together with the card’s final...
ONE gets UK&I broadcast boost with Sky Sports
The UK and Irish MMA media scene further expanded this week as the ink dries on a freshly signed partnership between ONE Championship (ONE)...
Genius gets extension to long-running FIBA deal with new AI edge
A long-term partnership between the International Basketball Federation (FIBA) and Genius Sports has seen the duo commit to AI integration in the sport.
London-based Genius,...