SIS appoints RFL’s Simon Johnson as new Chair

Sports Information Services (SIS) has hired the current Chair of the Rugby Football League (RFL), Simon Johnson, as its new Chair. Johnson, who joined the...

Cheltenham 2021 opening day nets record viewership

The first day of the 2021 Cheltenham Festival drew in a record average audience, with free-to-air broadcaster ITV drawing in 1.1 million viewers, as...

UFC strikes multi-million dollar Love Hemp sponsorship

The Ultimate Fighting Championship (UFC) has landed a multi-million dollar deal with cannabidiol (CBD) product supplier Love Hemp. The five-year agreement, which begins at the...

Nicklas Bendtner aligns with online betting brand for ambassador role

Former Premier League footballer Nicklas Bendtner has been named as online sportsbook and casino brand ComeOn Group’s new ambassador. The ex-Danish international began his professional...

AS Roma boosts sponsorship portfolio with double deal

AS Roma has welcomed UK-based fintech REPX as the Serie A team’s newest club partner. Through the arrangement, the top flight Italian side will launch a...

EFL Chairman warns of effects of gambling sponsorship ban

English Football League (EFL) Chairman, Rick Parry, has warned that a ban on gambling sponsorships could be cataclysmic for clubs across the Championship, League...

Parimatch teams with Juventus for campaign launch

Juventus has collaborated with the Serie A club’s official betting partner and gambling operator Parimatch on a new campaign which features a handful of...

Betway maintains presence in esports with BIG renewal

Esports organisation Berlin International Gaming (BIG) has renewed its sponsorship arrangement with sports betting operator Betway. The online sportsbook and casino provider has maintained a...

Cheltenham Festival 2021 forecast for decade-high viewership peak

The 2021 Cheltenham Festival has been forecast to net its biggest viewing audience for 10 years, with fans unable to attend the live event,...

Bayern Munich extends long-running partnership with Tipico

German Bundesliga champions Bayern Munich has extended its long-running partnership with betting operator Tipico. The agreement has been in place since 2015, and the recent...