ITV expands Cheltenham coverage to six races per day

ITV Racing’s coverage of this year’s Cheltenham Festival will be expanded to include six races per day for the first time. The broadcaster will fit...

IMG extends broadcasting deal for Giro d’Italia

Media agency IMG has extended its broadcasting rights agreement with the Giro d’Italia cycling tournament for a further five years. The Giro is one cycling’s three...

European Athletics Indoor Championships boosts sponsorship portfolio with Müller

The European Athletics Indoor Championships has named dairy product Müller as an official partner to the 2021 tournament in Torun, Poland. The deal, which was...

Svenska Spel enhances position in Swedish skiing with SSA sponsorship deal

Skidförbundet, the Swedish Ski Association (SSA), has signed a new sponsorship agreement with Svenska Spel, the country’s state owned regulated gambling operator. Svenska Spel will...

WellChild and The Jockey Club sign Cheltenham sponsorship deal

The Jockey Club has formed an agreement with UK children’s charity WellChild, which has seen the organisation become the title sponsor of the Cheltenham...

RFU suspends relegation after passing ‘strong majority vote’ on proposal

The Rugby Football Union (RFU) council has opted to suspend relegation from the Premiership and second tier Championship this year after passing a ‘strong...

McLaren Racing inks multi-year deal with Cisco Webex

McLaren Racing has chosen Cisco Webex as the Official Collaboration Partner of its Formula One team. The partnership, which begins this year, will see Cisco...

Serie A postpones domestic rights bid amid private investment delays

Lega Serie A has pushed back the vote to award the domestic broadcast rights to the Italian top flight for the 2021/22 to 2023/34...

beIN secures French Ligue 2 rights via agreement with Canal+

French pay-television broadcaster Canal+ has agreed to sublicense its recently acquired rights to France’s Ligue 2 football division to beIN Media. Canal+ acquired the rights...

ECB enlists Cinch as new England cricket principal partner

The England and Wales Cricket Board (ECB) has named Cinch as its new principal partner, taking over the contract from Natwest. The deal, which covers...