BBC renews rights to Formula E electric race series
The BBC has extended its agreement with Formula E to air the electronic racing series throughout 2021.
Formula E is set to return to the...
UK brand Castore enters discussions with Serie A duo
Sportswear manufacturer Castore is in talks with Serie A duo Lazio and Napoli to grow its global brand, according to Italian media reports.
Lazio and...
Oddspedia gains brand exposure via Real Madrid agreement
La Liga champions Real Madrid has signed a new partnership with Oddspedia to expand the betting brand’s global footprint.
For the remainder of the 2020/2021...
British jockey signs on as Horseracing.co.uk brand ambassador
Horseracing.co.uk has enlisted British National Hunt jockey Bryony Frost as the site’s first brand ambassador.
The 25-year-old English jockey will contribute to the relaunch of...
Southampton FC launches official app via Realife Tech
Experience automation platform Realife Tech has formed a partnership with Southampton FC to launch the new Saints Official mobile application.
The app will connect the...
Ferrari and Shell extend multi-year partnership
Shell has extended its long-term agreement with Ferrari to continue serving as the ‘Innovation Partner’ of the manufacturer’s Formula One team Scuderia Ferrari.
Shell and...
Premier League CEO ‘confident’ fans will return by next season
The Premier League has not ruled out hosting fans in sporting venues at live games before the end of the 2020/21 season, according to...
Colchester United becomes latest club to partner with Low6
League Two club Colchester United FC has partnered with mobile betting and app developer Low6 to launch the U’s Pick app for its fans.
Nicknamed...
Spurs teams up with Ticketmaster for COVID-friendly stadium solutions
Tottenham Hotspur has extended its ‘first of its kind’ agreement with ticketing technology firm Ticketmaster.
Through the partnership, the sales and distribution company will develop...
Premier League extends live programming until fans can return
The Premier League will show all remaining matches from the 2020/21 season in the UK until supporters can return to stadiums.
The English top-flight has...