BHA launches investigation into weighing-room treatment of Bryony Frost

The British Horseracing Authority (BHA) has opened an investigation into the weighing-room treatment of female jockey Bryony Frost. Frost became the first woman to win...

FIFA completes broadcast cycle for 2026 World Cup

FIFA has distributed the media rights to the 2026 FIFA World Cup in the Nordic territories, establishing partnerships with a handful of public and...

Saracens secures longevity with StoneX sponsorship

RFU Championship side Saracens Rugby Club has unveiled StoneX Financial Ltd as its new main sponsor, after cutting ties with Allianz last year. The north...

Ajax extends sponsorship agreement with Ziggo

Dutch Eredivisie side AFC Ajax has extended its agreement with long-term primary sponsor Ziggo.  The agreement with the telecommunications firm was initially meant to expire...

Aston Martin F1 signs Cognizant in ‘landmark’ sponsorship deal

The Formula One team of iconic British auto-manufacturer Aston Martin has signed a multi-year title sponsorship agreement with Cognizant. Aston Martin is set to return...

Tottenham Hotspur ‘Cinch’ first sleeve sponsor

Premier League club Tottenham Hotspur has signed online car seller Cinch as its first sleeve sponsor for the next five years. Cinch, which is owned...

MansionBet names Brian Hughes as new Horse Racing Ambassador

Champion jump jockey Brian Hughes has been chosen as the new Horse Racing Ambassador by online sportsbook MansionBet. Hughes will be working closely with the...

British racing driver aligns with Hycolin for 2021 campaign

British racing driver Abbie Eaton has partnered with Hycolin, an antiviral cleaning company, ahead of the 2021 season. The 29-year-old, won two championships, four pole...

Olympic athletes will not ‘jump the queue’ for COVID-19 vaccine, says...

British Olympic athletes participating in the Tokyo 2020 Games should not receive the vaccine before vulnerable groups and essential workers, the British Olympic Association...

Infront wins European Paralympic broadcasting rights in deal with IPC

Switzerland-based sports media agency Infront has gained the European broadcasting rights for the Beijing 2022 and Paris 2024 Paralympic Games. The deal with the International...