Hanover Sport enlists roster of industry veterans to unlock new sporting...

Hanover Communications, a leading communications and public affairs consulting firm, has announced the launch of Hanover Sport. The move will combine the agency’s established sporting...

Sky Deutschland keeps Premier League broadcasting rights

Sky’s standing as the one of the English Premier League’s primary broadcasting partners was further shored up this week via an agreement in Germany. The...

England Golf & Zellar aim to make golf greener

England Golf is partnering with SMART sustainability platform Zellar to help over 1,700 golf clubs become more environmentally sustainable.  Golf clubs across England will be...

Manchester United & Stone Roses fuses fashion with football

Manchester United has announced a partnership with the ‘Madchester’ band Stone Roses and Adidas to create a new clothing collection.The three organisations have worked...

West Ham women’s VP Queenie Porter reveals the keys to commercial...

The synergy between football and commercial enterprise has not always been as seamless as it is today.  In today's game, everything from the stadium to...

Ratcliffe hopes Old Trafford will become ‘Wembley of the North’

Sir Jim Ratcliffe has said that he wants Manchester United’s stadium to turn into the ‘Wembley of the North’.  The British billionaire agreed a deal...

AFC Bournemouth signs partnership with Asset Alliance Group

AFC Bournemouth has announced a multi-year partnership with commercial vehicle specialists Asset Alliance Group. The collaboration makes Asset Alliance Group an official partner of the...

Real Madrid secures first-ever kit sleeve sponsorship

Real Madrid has announced a multi-year technology partnership with HP, as it becomes the first brand in the club's history to appear on the...

Manchester United launches co-branded energy drink

Manchester United has announced the launch of a co-branded energy drink in partnership with its official sports hydration partner WOW Hydrate.The English Premier League...

NSE stacks up its partnership roster with Pringles

National Student Esports (NSE) has named the snack brand Pringles an official partner of the British University Esports Championship (BUEC).The partnership is set to...