Sheffield United strengthens commercial portfolio with FTG partnership

First Touch Games (FTG), the developer behind mobile game Score! Hero, has been announced as a global partner of Sheffield United after signing a...

888sport scores a touchdown with NFL UK betting partnership

The National Football League (NFL) has entered into a first-of-its-kind partnership with 888sport, making the gambling company its first ever official sports betting partner...

Tottenham Hotspur announces multi-year partnership with Libertex

Tottenham Hotspur has named Libertex as the Premier League club’s official trading partner with the deal looking to ‘showcase the progressive outlooks and commitment’...

LiveScore: Additional rights and on demand content part of streaming service...

At the end of May, amidst a global health pandemic in which sporting competitions were being postponed or cancelled, LiveScore announced that it had...

Watford strikes back-of-shirt sponsorship deal with AFEX

EFL Championship side Watford FC has announced that AFEX has expanded its partnership with the club and has become a back-of-shirt sponsor as a...

Marathonbet: Gambling sponsors need to create an emotional connection

The discussion around gambling sponsorships is constantly evolving as the general public’s relationship with betting firms fluctuate while governments discuss and impose tougher restrictions...

DFL announces Mondelēz International as new Bundesliga partner

The DFL (Germany's football governing body) has announced that from January 1, 2021, Mondelēz International will become an official partner of the Bundesliga and...

Belgium Pro League secures multi-year data partnership with Stats Perform

The Belgium Pro League has signed a multi-year partnership with Stats Perform in a deal that will see the SportsTech firm be named as...

La Liga names M88 as regional betting partner in Asia 

La Liga has struck a new commercial multi-year deal with online betting platform M88, which will see the brand become the competition’s official regional...

Hublot replaces TAG Heuer as the Premier League’s official timekeeper

The Premier league has named Hublot as the Premier League's official timekeeper for the 2020/21 campaign, replacing TAG Heuer after four years. Both entities are...