Matt Stallknecht: Tipico’s ‘synergistic effect’ on NASCAR’s growth and engagement
As NASCAR continues to gain popularity in the US, the sport becomes increasingly attractive as a sponsorship space, with a growing list of domestic...
LFP eyes $218M for next round of Ligue 1 broadcast rights
The Professional Football League (LFP) is reportedly aiming to more than double its revenue in the next round of international broadcast rights negotiations for...
Southampton FC names Future of Football winners to ‘revolutionise’ club
Southampton FC has announced it is moving forward with Turfcoach and Atom Stars, which won the top prize in the club’s Future of Football...
NBC to break Olympic record for broadcast hours of 2024 Paris...
The 2024 Paris Games has secured daytime broadcasts from NBC including live swimming, gymnastics and track and field finals, as well as Peacock which...
FIFA lauds Unilever as ‘ideal sponsor’ for Women’s World Cup
FIFA has named Unilever’s personal care brands as official sponsors of the FIFA Women’s World Cup Australia & New Zealand 2023.
The deal, which includes...
Manchester City renews NEXEN TIRE sponsorship deal
Manchester City has agreed to extend its long term partnership with Korean tyre manufacturer NEXEN TIRE.
Since the launch of the collaboration in 2015, Manchester...
Cofidis remains principal sponsor of Spain’s La Vuelta cycling tour
Mobile banking platform Cofidis has signed a two-year contract extension to remain a sponsor of the Spanish cycling event La Vuelta, becoming one of...
Rule 48 to remain as Sky Sports agrees landmark EFL deal
In spite of increased competition for its rights, the EFL has extended its longstanding deal with Sky Sports.
The deal will see the coverage of...
Bet365 ordered to pay Eriksen $200k by Danish court
The Danish Maritime and Commercial Court has ordered online gambling operator bet365 to financially compensate 23 athletes for misusing their identities.
Among the names that...
British racing hires eight Board members with ‘a great diversity of...
British racing has appointed eight new Board members and a Programme Director, confirmed by the Chair of its Industry People Board, Neil Hayward.
In the...