Newcastle United embraces Red Bull deal amid rising revenues
Newcastle United has become the first Premier League club to partner with Austrian energy drink company Red Bull.
As Newcastle United’s official energy drink partner,...
SBC launches new Affiliate Leaders magazine
The travails of betting and gaming SEOs during a year of chaotic activity by Google is the subject of the cover story for the...
Leicester City win PSR appeal as Premier League left ‘disappointed’
Leicester City has been successful in its appeal case over an alleged breach of the Premier League’s Profit and Sustainability Rules (PSR).
An appeal panel...
High prices push French fans to illegal streaming
A survey by Odoxa found that 65% of French football fans feel that DAZN’s pricing drives people to watch Ligue 1 matches through illegal...
BBC working with Premier Sports to broadcast UK international football fixtures
BBC working with Premier Sports to broadcast UK international football fixtures
In a bid to avoid a broadcast blackout for the upcoming UK international football...
Nottingham Forest becomes Parimatch’s second 2024/25 Premier League partner
Nottingham Forest FC has signed its third betting sponsor for the ongoing season, with Parimatch UK joining Kaiyun Sports and Betway as partners of...
UEFA extends Lidl deal to cover Europa and Conference Leagues
UEFA seems to be set on making the most out of existing partnerships this year, extending yet another agreement from the EURO 2024 tournament...
Eurovision Sport joins the AI craze to enhance broadcasting experience
Artificial Intelligence (AI) is making its mark on the sports sector in countless ways, from marketing and fan engagement, to media and content creation....
LaLiga deal further extends SportyBet’s Spanish football focus
LaLiga has announced a partnership with SportyBet, an Africa-focused betting operator which has been building up its profile in the European football scene.
The company...
Betsson’s Premier Padel deal highlights benefits of diverse sponsorship approach
Football is unsurprisingly front-of-centre in most betting firm’s sports marketing strategies, particularly in Europe. Some companies value a diversified portfolio, however, targeting some more...