Max Proctor, Doppelgänger: Fan engagement ‘taken to the pitch’ via the...
With the huge upsurge of the Metaverse and Web3, particularly in 2022, the emerging space appears set to become sports’ answer to the next...
BBC puts six stars in the spotlight for Sports Personality shortlist
The 2022 BBC Sports Personality of the Year award has created a shortlist of six contenders.
Looking to take home this year’s trophy are gymnast...
Inter Milan expands eBay deal with sleeve-patch debut
Inter Milan has linked with eBay which will become the official e-commerce partner of the Serie A club.
The deal sees the patch with the...
Nottingham Forest adds two hires to its ‘strong Senior Leadership team’
Nottingham Forest has announced two appointments to strengthen its Senior Management team.
Wendy Taylor has been hired as the Premier League team’s Director of Communications,...
Horse racing field to shorten in 2023 following Dettori and Russell...
Two of UK and Irish horse racing’s biggest names, Frankie Dettori and Davy Russell, announced their retirement from the sport at the weekend.
Dettori will...
Serie A puts its foot down on sustainability with KINTO Italia
Lega Serie A has renewed its partnership with KINTO Italia, which will be the official mobility provider for the third consecutive year.
Now covering the...
United brings early-end to TeamViewer deal following ‘appalling judgement’
Manchester United is on the lookout for a new front-of shirt-sponsor as it announces a premature end to its TeamViewer partnership.
A five-year deal was...
UK Racing celebrates success of diversity and equality campaign
UK Racing has hailed the success of the Diversity in Racing Steering Group (DiRSG) which this year launched its #ALLINTHERACE campaign.
In a bid to...
AC Milan lands extension to 15-year Emirates deal
AC Milan and Emirates have extended their deal which sees the company continue as official airline partner and a principal partner of the Serie...
US Open makes its return to Sky Sports in five-year partnership
The US Open has announced a five-year broadcast deal with Sky Sports, starting with the 2023 edition of the Grand Slam event.
The deal was...