Unibet ‘fuels the ambitions’ of new cycling team Tour de Tietema
Dutch cycling team Tour de Tietema has secured Unibet as its main sponsor and will therefore rebrand itself as the TDT-Unibet Cycling Team.
From January...
Leyton Orient aids East London SMEs in starting ELEVEN partner programme
Leyton Orient has formed a collaboration with Eleven Sports Media to help the growth of local businesses across the East End of London.
The new...
Greece’s second football division enhances Betsson title sponsorship
The Super League 2 has continued its partnership with its title sponsor Betsson for the 2022/23 football season.
As the second division of Greek football...
FIFA helps players ‘find their Calm’ in mindfulness and meditation deal
FIFA has revealed that Calm will be the official mindfulness and meditation product of the FIFA World Cup 2022, FIFA Women’s World Cup 2023...
Fenway Sports Group to sell Liverpool FC
Fenway Sports Group (FSG) are inviting offers for the sale of Liverpool FC, The Athletic’s David Ornstein has revealed.
The organisation has been in charge...
England squad-hopeful Ivan Toney responds to betting allegations
Ivan Toney is being investigated by the FA over allegations that he has been betting on football, The Sun claims.
The inquiry into the offences...
Extended World Snooker Tour and ITV deal ‘fantastic for the sport’
The World Snooker Tour (WST) has extended its media rights partnership with ITV for at least the next two years.
The channel will continue to...
FC Barcelona signs first gluten free food partnership with ZENB
FC Barcelona has signed gluten free food brand, ZENB, as the club’s latest regional partner for the next four years.
The brand is the first...
Team Vitality creates ‘impactful moments’ for fans in GG.BET partnership
Team Vitality and esports betting company GG.BET will be hosting a series of fanforward activations in line with the IEM Rio Major.
Team Vitality’s CS:GO...
EcoWatt worn by Southampton FC in sustainability sponsorship
Southampton FC has announced EcoWatt as the club’s official training kit partner for the remainder of the 2022/2023 season.
The energy saving company’s branding will...