Sky Sports News adds BetRegal as new Irish sponsor

BetRegal has been announced as a partner of Sky Sports News in Ireland, sponsoring the outlet’s nightly sports news wrap up show in the...

NBA pursues enhanced fan interactions via Sorare deal

Sorare has added another major sports tournament to its expanding partner portfolio, signing an agreement with the NBA, as well as with the National...

Laureus’ Spirit of Sport to show insights of ‘high profile talent’

Laureus has launched a new digital-first content series - Spirit of Sport - aiming to give global audiences content from some of the world’s...

UK Racing praises Elizabeth II as ‘greatest and most influential supporter’

UK Racing is mourning Queen Elizabeth II’s death, demonstrating the organisation's respect for Her Majesty as well as decades of industry support. Once recognised as...

Tournaments and fixtures postponed as sports pay tribute to Elizabeth II

Following yesterday's news of the passing of Queen Elizabeth II, a significant number of sporting organisations across the country continue to pay their respects. The...

Wolves and Cadbury to continue creative community campaigns

Wolverhampton Wanderers has extended its partnership with Mondelez International - owner of Cadbury - which will continue as the club’s official snacking partner for...

Man City adds LeoVegas to training kit sleeves

Manchester City has announced a deal with LeoVegas Group which sees the operator become the club’s official betting partner for both Europe and Canada.  The...

Dota 2 qualifiers agree first betting partnership with GG.BET

Romania-based esports tournament Dota 2 has formed its first betting partnership with GG.BET to sponsor its International 2022 Regional Qualifiers, Last Chance Qualifier and...

McGregor touches gloves with Tiger.Trade as its new ambassador

Conor McGregor has been announced as an Ambassador for Tiger.Trade - a Swiss-regulated retail trading firm. The UFC featherweight and lightweight double-champion aims to drive...

FC Viktoria Plzeň edges closer to marketing goals with Betano

FC Viktoria Plzeň has formed a deal with Betano as the betting firm becomes a premium partner of the Czech First League club. The operator...