Sky Sports News partners William Hill to boost sport-focused strategies
Sky Sports News has partnered with William Hill, as the latter will sponsor Sky’s sports news broadcasts for the next football season.
A LinkedIn post...
PSG shares social responsibility commitment in FDJ partnership
Paris Saint-Germain (PSG) and FDJ have signed a three season-long partnership which sees the firm's sports betting brands become premium partners of the club.
The...
From ‘unsuitable’ to record-breaking: Women’s Euro 2022 hits 68k attendance
A new record total of 68,781 people turned up to watch hosts England win 1-0 against Austria in the opening game of UEFA Women's...
Leeds expands ‘long-standing’ Astonish partnership to training wear
Leeds United has revealed that personal care and household cleaning brand, Astonish, will become the official training wear partner for the team’s 2022/23 campaign.
The...
Coca-Cola ‘feels at home’ in SSC Napoli partnership
SSC Napoli has formed a partnership with Coca-Cola, as the agreement was announced by Tommaso Bianchini, Chief International Development Officer of the team.
The deal...
Luís Figo becomes brand ambassador for Digitain
Luís Figo has signed a deal to become a brand ambassador of sports betting and igaming technology platform provider, Digitain.
The firm stated that the...
Man United ‘digitally transforms’ fan engagement with DXC Technology
Manchester United FC has partnered with IT services company, DXC Technology, as the pair work to enhance the Premier League club’s digital offering to...
The Game is on in the ‘Sports Betting Zone’: insights and...
The 'Sports Betting Zone' at SBC Summit Barcelona will introduce visitors to the key decision-makers from major international operators and allow them to get...
Man City partners with 8XBet in midst of betting sponsorship debate
Manchester City FC has formed a partnership with 8XBet that will see the brand become the official betting partner of the club in Asia.
The...
‘Historic moment for football’ as safe standing areas are given the...
The UK Government has stated that Premier League and Championship clubs wanting to introduce licensed ‘safe standing’ areas at stadiums will be allowed to...