Atlético Madrid renames stadium in €300m deal with Riyadh Air
Atlético Madrid has reached a nine-year agreement with Riyadh Air to become the title sponsor of the club’s stadium. Following the deal, the stadium will...
LaLiga deal further extends SportyBet’s Spanish football focus
LaLiga has announced a partnership with SportyBet, an Africa-focused betting operator which has been building up its profile in the European football scene.The company...
hummel tops Spanish market with Celta Vigo deal
Danish sportswear brand hummel has added Celta Vigo to its portfolio of Spanish sports teams to become the leading team sport brand in the...
Bundesliga extends Spanish coverage with DAZN until 2029
The Bundesliga has extended its coverage in Spain through the 2028/29 season under a new deal with DAZN.Bundesliga International and DAZN have signed a...
European leagues and broadcasters not satisfied with X’s anti-piracy operation
Europe's top football leagues and sports broadcasters are not happy with social media platform X, according to a letter seen by The Associated Press.The...
Atlético de Madrid enhances stadium with LG’s 360-degree design
Atlético de Madrid has announced a deal with LG Electronics in a bid to transform the Cívitas Metropolitano into one of the best global...
UK Euro 2024 coverage gets 24m viewers whilst Copa América delayed...
This weekend saw two of the world’s biggest football tournaments come to a close, the UEFA European Championship and the Copa América. Throughout respective...
Spain’s LaLiga enlists Samsung to step up US efforts
LaLiga is moving to strengthen its visibility in the highly lucrative North American market via a deal with Samsung, which will deliver news and...
Spanish SIGMA sports integrity framework implemented for betting sector
The Spanish gambling regulator has adopted the resolutions of the country’s SIGMA programme, an anti-match-fixing and integrity protection framework.The DGOJ, the Directorate of Gambling...
Deloitte figures show extent of European football’s 2022 revenue recovery
The Premier League continues to lead the way as Europe’s most valuable football tournament, although the ‘Big Five’ leagues have experienced solid commercial growth...